Senior Manager – Marketing and Sales

JCA LONDON FASHION ACADEMY; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fashion academy in London seeks a Senior Manager – Marketing and Sales to drive student enrolment through strategic marketing initiatives and relationship management. The ideal candidate will possess extensive experience in sales and marketing, with a strong focus on education. Responsibilities include leading marketing campaigns, promoting academic offerings, and building partnerships with stakeholders. Competitive salary package and opportunities for professional development offered.

Benefits

Competitive salary package

Opportunities for professional development

Qualifications

• 7–10 years of experience in sales and marketing, ideally in higher education or luxury industries.
• Proven track record in student recruitment and executing marketing campaigns.
• Experience managing budgets effectively.

Responsibilities

• Lead integrated marketing campaigns to enhance brand visibility and recruitment.
• Promote academic offerings to prospective students both locally and internationally.
• Build relationships with education partners and stakeholders.

Skills

Sales and marketing experience

Analytical mindset

Communication skills

CRM proficiency

Digital marketing skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s degree (preferred)

Tools

HubSpot

Salesforce

Job description

Overview

The Senior Manager – Marketing and Sales will drive student enrolment through strategic sales initiatives, impactful marketing campaigns, and strong relationship management. The ideal candidate will blend commercial acumen, creative marketing instincts, and a deep understanding of both the fashion and education sectors. This role is critical in ensuring JCA grows as a globally recognised destination for fashion education and entrepreneurial excellence.

Responsibilities

• Marketing & Brand Development: lead bold, integrated marketing campaigns across digital and traditional platforms to enhance brand visibility and student recruitment; manage SEO, PPC, social media, email marketing, events, PR, and content strategies to maximise engagement; oversee creation of marketing materials aligned with JCA’s premium brand positioning; analyse campaign performance and report ROI to inform future strategies; champion JCA’s brand across all touchpoints; collaborate with internal teams to launch new programmes using effective go-to-market strategies; manage and attend key events (open days, exhibitions, graduate showcases) to promote the academy.
• Sales & Recruitment: actively promote JCA’s academic offerings to prospective students locally and internationally; conduct consultations and follow-ups via face-to-face meetings, phone, email, and digital channels; meet and exceed monthly and quarterly enrolment targets through effective, results-driven campaigns; manage and maintain the CRM system for accurate, up-to-date student data.
• Partnership Development: build and maintain strong relationships with education agents, suppliers, schools, and community organisations; support and engage with international recruitment partners and channel stakeholders; represent JCA at education fairs, recruitment events, and partner activities in the UK and abroad.
• Team & Stakeholder Leadership: lead and motivate a small, high-performing sales and marketing team; collaborate with academic leaders, operations, and external partners to align recruitment goals and brand messaging; manage marketing budgets and agency relationships to ensure cost-effective campaign execution with measurable ROI; use data and analytics to track performance, evaluate KPIs, and optimise future initiatives.

Qualifications

• Essential: Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 7–10 years of progressive experience in sales and marketing, ideally within higher education or luxury/creative industries.
• Proven track record in student recruitment and executing successful marketing campaigns.
• Experience managing budgets and delivering measurable ROI.
• Strong analytical mindset with a data-driven approach to decision-making; proficiency with CRM systems (e.g., HubSpot, Salesforce) and digital marketing platforms; skilled in SEO, PPC, content marketing, social media, and email/CRM marketing.
• Excellent communication and stakeholder management skills; ability to work independently and manage multiple priorities in a fast-paced, dynamic environment.

Desirable

• Experience in student recruitment or education consultancy; knowledge of trends in UK and international higher education markets; multilingual skills are an asset.
• Experience building and executing partnerships with education institutions and recruitment networks.

What We Offer

• A unique opportunity to contribute to the growth of a visionary fashion academy.
• A creative, entrepreneurial, and collaborative working culture.
• Competitive salary package.
• Opportunities for ongoing professional development and industry engagement.

Why Join JCA

Work in a vibrant, innovative environment in the heart of London. Be part of a team committed to reimagining fashion education. Engage with a diverse and creative student community. Play a key role in shaping the future of fashion and entrepreneurship.