Senior Manager, Brand Marketing, Sportswear, UK & Ireland

Only Marketing Jobs; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

A leading sportswear brand seeks a Senior Manager for Brand Marketing in London. You will lead a team to deliver innovative campaigns and stories, aligning local strategies with the broader vision. This role requires strong brand leadership, team development, and an understanding of youth culture in the UK. If you are passionate about sports and have a track record in brand marketing, this opportunity offers a chance to shape the future of a renowned brand.

Qualifications

• Proven ability to set vision and deliver cross-functional marketing impact.
• Deep understanding of the UK and London consumer landscape.
• Success in building and inspiring diverse teams.
• Experience in senior leadership discussions affecting organisational priorities.
• Strong capability to build relationships with cultural leaders.
• Skilled in leveraging insights and market data for strategy.
• Proficient communicator in English.

Responsibilities

• Lead a team to deliver impactful marketing campaigns.
• Build relationships with tastemakers and diverse talent.
• Align local execution with regional and global strategy.
• Gather insights and contribute to long-term strategy.
• Drive impact in a fast-paced environment.

Skills

Brand leadership

Consumer expertise

Team leadership

Relationship management

Data-driven decision making

Communication excellence

Job description

Are you ready to shape the future of Nike Sportswear in the UK&I and inspire the next generation of athletes*?

As Senior Manager, Brand Marketing, you’ll set the vision for Nike Sportswear across the UK, with London at its heart. You’ll empower a team of future brand leaders to deliver bold campaigns, unforgettable stories, disruptive sport & cultural moments & meaningful platforms that cements Nike at the forefront of youth culture.

Based in London, you’ll join the UK & Ireland Marketing Leadership Team – where sport, culture, and community collide – reporting directly to the Senior Director, Marketing, UK & Ireland.

Your mission

lead a passionate team to bring Nike Sportswear to life through campaigns that spark conversation, activations that energize communities, and platforms that connect authentically with athletes, consumers, and cultural leaders.

You’ll generate consumer led innovative ideas & take global direction to ensure the work resonates locally, ensuring Nike stands out across retail, wholesale, and every touchpoint in one of the world’s most influential sport and cultural markets.

You’ll also build and nurture relationships with tastemakers, partners, and diverse emerging talent who are shaping London and the UK today.

Driven by consumer obsession, you’ll gather insights from the ground and feed them back to EMEA / Global, helping refine Nike’s long‑term strategy.

You’ll be a trusted advisor to the Senior Director, Marketing, UK & Ireland, influencing big‑picture decisions and ensuring every initiative meets the highest standard.

Who You’ll Work With

You’ll collaborate across the UK & Ireland Marketing Leadership Team, partnering with Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact.

You’ll stay closely connected to the EMEA Nike Sportswear team and, at times, work with Global partners to ensure consistency and impact.

Who We’re Looking For

You’re a dynamic, cross‑functional brand marketeer with a love for sport, a deep feel for culture, and an obsession with product. You thrive on creativity and innovation, turning insights into ideas and ideas into storytelling that resonates.

You amplify the voices around you, multiplying perspectives to unlock fresh thinking. Fast‑paced, collaborative environments energize you, and you’re ready to drive impact at both local and regional levels.

You’re passionate about developing diverse talent into future leaders. With an enterprise‑wide mindset, you look beyond immediate priorities to embrace broader opportunities. Above all, you lead with adaptability, inspiration, and resilience—always evolving, always pushing forward. You’ll bring :

• Strategic brand leadership : A proven ability to set vision, shape strategy, and deliver cross‑functional marketing impact at scale.
• Consumer expertise : Deep understanding of the UK and London consumer landscape, with the ability to translate insights into powerful, culturally resonant brand connections.
• Team leadership : Demonstrated success in building, inspiring, and developing diverse teams, fostering creativity and accountability to achieve ambitious outcomes.
• Enterprise perspective : Experience contributing to senior leadership discussions, influencing organisational priorities, and aligning local execution with regional and global strategy.
• Relationship management : Strong capability to identify, build, and sustain partnerships with cultural leaders, tastemakers, and external organisations that elevate Nike’s brand presence.
• Data‑driven decision making : Skilled at leveraging local insights, market data, and cultural knowledge to construct and refine brand strategies.
• Communication excellence : Clear, persuasive communicator with proficiency in English, able to inspire audiences across internal teams and external partners.