Senior Insights Manager

Unternehmensgruppe Theo Müller; Market Drayton; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading dairy business in Market Drayton seeks a Senior Insight Manager to drive growth through consumer insights and brand strategy. This role involves leading the strategy for health brands, informing asset development, and advocating insight-led decisions. Candidates should have a minimum of 6 years' experience in insight or marketing. Competitive salary, bonus scheme, company car, and generous annual leave are offered in a hybrid working environment.

Benefits

Competitive salary + bonus scheme

Company car

Generous annual leave

Contributory pension plan

Employee Assistance Programme

Exclusive discounts at retailers

Qualifications

• 6+ years of experience in insight or marketing roles.
• Strong track record of applying insights to influence strategies.
• Expertise in qualitative and quantitative research methods.

Responsibilities

• Lead strategy and planning for Müller Health brands.
• Ensure consumer insights inform brand asset development.
• Champion insight-led decision making across the business.

Skills

Consumer insight application

Qualitative research skills

Quantitative research skills

Brand strategy development

Communication and influencing

Education

Degree or equivalent experience

Job description

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Who we are

We're Müller UK & Ireland, a family-run dairy business and we're experts at what we do. Dairy is a key part of a healthy and balanced diet and we're super proud to help meet the nutritional needs of millions of people, every, single, day. To do this, our business has been split into two areas: Müller Milk & Ingredients (MMI) and Müller Yogurt & Desserts (MYD).

We're here to talk MYD, the ones aiming to put a smile on the nation's face. We're all about *Deep breath* Müller Corner, Müller Light, Müller Bliss, Müller Rice, Müller FRijj, Müller X MyProtein and Biotiful Gut Health.

We know that sounds like a lot, but that's why we need you!

Why Müller?

Yogurts and desserts flow through everything at Müller - from farm to factory to fridge. But the true impact comes from our people, in each and every corner of the business, working hard and as a team to put smiles on faces everywhere, making each day delicious for our shoppers. And, as the UK's most popular dairy brand, we're always striving to make a real difference for our planet, our partners and our people, putting sustainability at the heart of everything we do.

Did you know that 29 Müller yogurt and desserts are eaten every second? And that's just the start, with ambitious plans to grow, while continuing to make a real difference for the planet, our partners and people, we're looking for a team of fridge-fillers and self-starters to help us on our mission to put a smile on the nation's face. Join a team of fridge-fillers and self-starters just doing their bit for the bigger picture.

Senior Insight Manager

Contract: Permanent

Location: Market Drayton (Hybrid – up to 2 days per week in the office on a flexible basis)

Flexible working options may be considered. Occasional travel may be required for research activities, agency meetings and engagement with retail partners.

Driving growth through insight and strategy

As part of our Insight & Strategy team within Müller Marketing, you'll play a pivotal role in shaping the future of our brands. This is an opportunity to bring thought leadership to the health segment and innovation marketing team, transforming consumer, market and competitor understanding into actionable insights that drive growth and deliver distinctive, impactful executions.

What You'll Do:

• Lead the strategy and planning cycle for Müller Health brands, from diagnosis to initiative planning.
• Ensure consumer insight informs every stage of brand asset development, from brief to execution.
• Partner with the innovation team to shape Müller's innovation strategy and pipeline, bringing successful NPD to market.
• Own brand equity performance tracking and support comms effectiveness analysis.
• Champion consumer closeness through formal research and informal engagement.
• Define knowledge gaps, manage research budgets and lead qualitative and quantitative projects.
• Leverage secondary sources to provide added-value insights on trends and competitive context.
• Advocate for insight-led decision making across the business and support portfolio strategy projects.
• Build strong agency relationships and stay ahead of new research methods to drive innovation.

What We're Looking For:

• Minimum 6 years' experience in insight or marketing roles (client-side or agency).
• Strong track record of applying insight to influence brand strategies and deliver growth.
• Expertise in qualitative and quantitative research methods.
• Experience in brand strategy development, multi-channel campaigns and innovation/NPD.
• Commercially minded with excellent communication and influencing skills at all levels.
• Degree educated, or equivalent experience.

Personal Qualities:

• Bold: Simplify complexity into compelling stories and challenge the status quo.
• Accountable: Prioritise effectively, deliver results and thrive in a fast-paced environment.
• Together: Build strong relationships and collaborate across functions.
• Curious: Passionate about consumer understanding and external trends.

Why Join Us?

At Müller, we're proud to make moments matter. You'll join a collaborative team where your insights will shape strategies and inspire innovation. Here's what's in it for you:

• Competitive salary + bonus scheme
• Company car
• Generous annual leave (increasing with service)
• Contributory pension plan & Life Assurance
• Employee Assistance Programme & flexible benefits
• Exclusive discounts at 800+ retailers online and in-store
• Plus, you'll join a business that values innovation, collaboration and growth.

Contact Details:

F.A.O. UK Recruitment, Müller UK & Ireland,
Shrewsbury Road, Market Drayton, Shropshire, TF9 3SQ