Senior Fan Engagement Manager - FTC Maternity Cover

Formula One Management Limited; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading sports and entertainment organization seeks a Senior Fan Engagement Manager to oversee fan engagement and data growth initiatives. This maternity cover role demands expertise in creating and managing fan programs, alongside team management responsibilities. Candidates should possess at least five years of experience in customer marketing and a proven track record in delivering engaging campaigns.

Qualifications

• 5 years’ experience in a customer marketing role.
• Experience delivering a fan program.
• Experience delivering insight led engagement campaigns.

Responsibilities

• Manage data growth and fan engagement programs.
• Oversee delivery of F1 Unlocked membership program.
• Lead the execution of marketing campaigns and strategies.

Skills

Customer marketing

Data management

Engagement campaigns

Job description

Senior Fan Engagement Manager - FTC Maternity Cover page is loaded

Senior Fan Engagement Manager - FTC Maternity Cover

Apply remote type Travel - No locations London time type Full time posted on Posted Today job requisition id JR100852

Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for an Senior Fan Engagement Manager – 12-month maternity cover. Reporting day to day to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement and the F1 Fan program!

Main Duties & Responsibilities:

• Accountable for ‘F1 Unlocked’ acquisition strategy & plan across owned, earned, paid and partner channels and the execution of the plan
• Accountable for ‘F1 Unlocked’ fan engagement membership program and reward strategy, planning content and campaign delivery
• Lead on data capture and enrichment opportunities to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources
• Oversee the campaign delivery for F1 Unlocked weekly communications and improve performance backed up through analytics and insights
• Drive the implementation and optimization of personalised, cross platform fan engagement journeys
• Ensure all contractual obligations are met across partners
• Team Management of a Marketing Manager and a Marketing Executive
• Alignment with the product marketing team on comms strategies per audiences
• Work effectively with creative teams and agencies as well as F1 data and product teams
• Work closely with the product team to define and develop features for Unlocked
• Work collaboratively with other F1 teams through cross-functional projects
• Ensure partner ambitions are aligned with F1 objectives

Specification Essentials:

• 5 years’ experience in a customer marketing role, managing lifecycles
• Experience delivering a fan program
• Experience delivering insight led engagement campaigns

Division:

Commercial

Here's how we roll

Formula 1 delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe.

Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport.

We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula 1 to make a positive contribution to the places we visit and to our own community. That is why sustainability and accessibility are part of every decision F1 makes. Our commitment to being Net Zero by 2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is welcome.