Senior Director Strategic Sales Initiatives

Workiva; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading technology company in Greater London is seeking a Senior Director - Strategic Sales Initiatives to act as a strategic partner to the VP Sales EMEA & APAC. This role involves defining and driving initiatives to enhance sales productivity, direct collaboration with senior executives, and a proven track record in SaaS environments. Candidates should possess strong leadership skills in complex project execution and excellent communication capabilities. This is a full-time position with potential travel requirements.

Qualifications

• 12 years of experience in Sales Strategy, Business Operations, or GTM Leadership.
• Demonstrated success in improving sales productivity within SaaS.
• Experience acting as a strategic advisor to senior sales leadership.

Responsibilities

• Define and drive strategic initiatives that improve productivity.
• Lead cross-functional programs enhancing go-to-market effectiveness.
• Analyse performance data and market dynamics for decision-making.
• Design and implement initiatives to streamline operations.

Skills

Business Development

Sales Experience

Direct Sales

Marketing

SAAS

Management Experience

Sales Management

Negotiation

Education

Undergraduate degree or equivalent

Job description

The Senior Director - Strategic Sales Initiatives will act as a strategic partner to the VP Sales EMEA & APAC driving high-impact initiatives that optimise sales productivity accelerate revenue growth and enhance organisational effectiveness.

This role blends strategic insight with execution discipline identifying opportunities shaping solutions and leading cross-functional programs that create measurable business outcomes. As a trusted advisor and operator you will help steer key priorities across the EMEA & APAC Sales organisation while collaborating closely with leadership Marketing Partnerships Sales Operations and Customer Success to maximise impact.

What You’ll Do

• Partner directly with the VP Sales EMEA & APAC to define and drive strategic initiatives that improve productivity growth and organisational alignment
• Lead cross-functional programs that enhance go-to-market effectiveness including pipeline creation territory optimisation partner strategy and sales process improvements
• Analyse performance data market dynamics and competitive landscape to shape decision‑making and drive accountability
• Design and implement initiatives that streamline operations and elevate seller effectiveness ensuring resources are focused on the highest‑impact opportunities; facilitate executive planning sessions prepare strategic insights and deliver business reviews for senior leadership
• Support capacity planning forecasting and organisational design in partnership with Sales Operations and Finance
• Drive alignment between EMEA and APAC on best practices ensuring learnings are shared and scaled
• Proactively address and eliminate obstacles to execution

Minimum Qualifications

• 12 years of experience in Sales Strategy Business Operations or GTM Leadership
• Demonstrated success delivering measurable improvements in sales productivity and growth within SaaS organisations
• Experience acting as a strategic advisor to senior sales leadership.
• Undergraduate degree or equivalent combination of relevant experience and expertise

Preferred Qualifications

• Strong leadership in driving organisational change and executing complex cross‑functional projects in high‑growth technology environments.
• Proven ability to influence and collaborate with senior executives and cross‑functional teams with outstanding communication presentation and executive presence
• Expertise in sales process design performance metrics and GTM execution in high‑growth SaaS organisations.
• Deep understanding of EMEA market dynamics - additional APAC exposure preferred
• Analytical strength combined with pragmatic problem‑solving and adaptability in fast‑paced environments
• Ability to distil complex analysis into actionable insights
• Strong learning agility and adaptability in fast‑paced environments
• Exceptional communication skills with executive presence and ability to influence and align senior stakeholders

Travel Requirements & Working Conditions

• Up to 25% travel for strategic meetings sales events and cross‑regional collaboration
• Reliable internet access for remote work periods when not in a Company office
• Ability to work across complex time zones as needed for strategic initiatives and stakeholder management

Workiva is an Equal Opportunity believe that great minds think value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age gender identity race religion disability status sexual orientation or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.

Key Skills

• Business Development
• Sales Experience
• Direct Sales
• Marketing
• SAAS
• Hotel Experience
• Management Experience
• Revenue Management
• Salesforce
• Sales Management
• Enterprise Sales
• Negotiation

Employment Type : Full-Time

Experience : years

Vacancy : 1