Senior Digital Optimisation & Personalisation Analyst

Dixons Carphone; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading technology retailer in Greater London is seeking a Senior Optimisation Analyst to enhance customer experiences through digital analytics. This hybrid role involves the development of reporting solutions and performance analysis to inform marketing and product decisions. Required skills include proficiency in Google Analytics, SQL, and experience in digital analytics. The ideal candidate will possess strong analytical and communication skills to drive insights and implement optimisation initiatives.

Qualifications

• Strong ability to communicate insights clearly and concisely.
• Natural curiosity to dig into problems and eagerness to learn new skills.
• Excellent attention to detail in analysis and communication.

Responsibilities

• Develop and maintain modelling and reporting solutions.
• Provide regular analysis of personalisation and optimisation performance.
• Turn reporting into actionable insights for new tests.
• Ownership of projects through to completion.

Skills

Advanced numerical and analytical skills

Proficiency with website analytics software

Experience with PowerBI

Excellent SQL and ML/Modelling skills

Experience in eCommerce / Digital Analytics

Tools

Adobe Analytics

Google Analytics

Google BigQuery

Databricks

Azure

Job description

A leading technology retailer in Greater London is seeking a Senior Optimisation Analyst to enhance customer experiences through digital analytics. This hybrid role involves the development of reporting solutions and performance analysis to inform marketing and product decisions. Required skills include proficiency in Google Analytics, SQL, and experience in digital analytics. The ideal candidate will possess strong analytical and communication skills to drive insights and implement optimisation initiatives.