Senior Digital Media Lead

Michael Page (UK); City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent recruitment agency is seeking a Senior Digital Media Lead in London. This role involves developing and executing innovative media strategies to drive results across global campaigns. The ideal candidate has extensive experience in digital marketing and media planning, exceptional analytical skills, and strong leadership abilities. This position offers a competitive salary and a hybrid work environment.

Benefits

Competitive salary

Hybrid working

Qualifications

• Experience in media strategy, digital marketing, or growth marketing, ideally with global campaign exposure.
• Proven ability to develop and execute high-impact media strategies.
• Strong understanding of audience segmentation and media planning.

Responsibilities

• Develop and execute global media strategies that align with business objectives.
• Act as central contact for media strategy across Growth Marketing.
• Collaborate with marketing leaders for robust media briefs.

Skills

Media strategy development

Digital marketing

Analytical skills

Stakeholder collaboration

Performance optimisation

Job description

Huge opportunity for a senior digital media lead

About Our Client

Our client is a well-established large organisation in the online video games industry. They are renowned for their innovative approach and commitment to delivering cutting-edge digital solutions.

Job Description

• Develop annual and quarterly global media strategies that align with business objectives and drive measurable results.
• Act as the central point of contact for media strategy across Growth Marketing teams.
• Collaborate with marketing leaders and key functions to create robust media briefs for internal and external partners.
• Work closely with Media Planning teams to ensure campaigns reflect strategy and audiences are targeted holistically across all channels.
• Monitor business and market trends, providing scenario planning and strategic recommendations to adapt campaigns effectively.
• Lead performance optimisation forums to improve results and build strong business cases for media investment.
• Champion performance-based marketing, supporting the evolution of the team towards a more data-driven, results-oriented approach.
• Build strong relationships with senior marketing and media stakeholders to align strategies, increase cross‑portfolio impact, and enhance overall campaign effectiveness.
• Partner with creative teams to inform messaging, content, and creative development for maximum audience engagement.

The Successful Applicant

• Experience in media strategy, digital marketing, or growth marketing, ideally with global campaign exposure.
• Proven ability to develop and execute high-impact media strategies across paid and owned channels.
• Strong understanding of audience segmentation, media planning, and performance optimisation.
• Excellent analytical skills, with experience turning data into actionable insights.
• Ability to influence and collaborate with senior stakeholders across marketing, media, and creative teams.
• Experience driving cross‑channel campaign integration and creative alignment.
• Exceptional communication and leadership skills, with a track record of leading teams or projects to successful outcomes.

What's on Offer

Competitive salary

Hybrid working