Senior Digital Marketing Executive

British Red Cross; Greater Manchester; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A humanitarian organization in Greater Manchester seeks a Senior Digital Marketing Executive to enhance digital marketing efforts. The role involves developing diverse campaigns across email, social media, and SEO, alongside managing online channels to drive revenue growth. Candidates should have significant digital marketing experience, strong project management skills, and proficiency in analytics tools like Google Analytics. This position offers various employee benefits including flexible working and career development opportunities.

Benefits

Annual leave days plus options to buy extra

Pension scheme

Flexible working arrangements

Learning and development opportunities

Access to employee benefits platform

Mental health wellbeing assistance

Collaborative team culture

Bicycle leasing scheme

Interest-free commuting loan

Qualifications

• Demonstrated digital marketing experience in a commercial setting.
• Strong organizational skills to manage time-sensitive tasks.
• Robust experience in using web analytics tools.

Responsibilities

• Develop and implement digital marketing campaigns across multiple channels.
• Manage specific online channels to drive bookings and revenue.
• Implement CRM automation strategies to improve customer interactions.

Skills

Digital marketing experience

SEO/SEM knowledge

Project management skills

Google Analytics proficiency

Content writing and editing

Tools

Google Analytics

HubSpot

ahrefs

Job description

About The Role

Senior Digital Marketing Executive

Job Location: Manchester

Salary: £, - £, Per Annum Based on Hours Per Week

Contract Type: Permanent

Do you have a desire to play a significant role in the development of digital marketing? Can you support the Red Cross Training to drive bookings and revenue?

As our Senior Digital Marketing Executive, you will encourage innovation and grow skills, experience and knowledge. Also, you will manage specific online channels with the objective of driving bookings and revenue.

You will support the Digital Manager with implementing marketing plans and site development of all aspects of online marketing and website campaigns. This will include new media technology (video & mobile).

A day in the life of a Senior Digital Marketing Executive

You will work closely with cross‑functional teams and external partners to maintain and enhance the RCT website, applying strong technical expertise to troubleshoot daily website issues and support ongoing improvements, often within tight timelines and limited resources.

You will develop and implement digital marketing campaigns across various channels such as email, social media (Paid Social), search engines (PPC), and display advertising.

You will develop and implement CRM automation strategies to improve customer interactions, increase conversion rates and drive revenue growth.

You will project manage inbound marketing campaigns and other projects. Along with planning and monitoring of ongoing company presence on social media and maintaining partnerships with media agencies and vendors.

You will provide creative, data‑driven ideas for new content creation. You will implement regular website content updates, implementing internal linking strategies, ensuring all content is aligned with brand guidelines and is consistent across channels.

To be a successful Senior Digital Marketing Executive, you’ll need:

• Demonstrated BB digital marketing experience in a commercial setting, combined with comprehensive knowledge of inbound marketing (email and content marketing), SEO/SEM, CRM platforms, and major digital channels such as paid search, paid social, and social media, alongside supporting SEO techniques including link building.
• Strong organisational and project management skills to effectively plan, execute and prioritise time sensitive website related tasks and projects.
• Robust experience in using web analytics tools – specifically Google Analytics, Google Search Console, ahrefs, HubSpot analysis and reporting.
• Experience in working towards delivering revenue targets and using data and insights to improve performance of campaigns.
• Experience in writing and editing high quality content for complex, regulated markets and implementing successful lead generation strategies.

Closing date for application is on Wednesday st January . Interviews will take place soon after.

In return for your dedication and expertise, you’ll get:

• Holidays: days annual leave (including bank holidays) + option to buy extra days.
• Pension scheme: Up to % contributory pension.
• Flexible working: We do our best to accommodate your preferred work style.
• Learning & Development: Wide range of career opportunities + comprehensive learning.
• Discounts: Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing Assistance: Access to mental health and wellbeing assistance.
• Team Working: Champion our mission in a collaborative team.
• CycleWork: Lease a bicycle through the scheme.
• Season ticket loan: Interest‑free loan for commuting expenses.

We are proud to participate in the disability confident scheme for roles based in the UK. During the application process, you will be asked if you wish to apply under the scheme. At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain dedicated to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the assistance of our internal Race and Equality Network (REEN), LGBT+ Network, our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.

Together, we are the world’s emergency responders