Senior Digital Marketing Analyst

The Very Group; Liverpool; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in Liverpool seeks a Senior Digital Marketing Analyst to shape marketing performance measurement. The ideal candidate will analyze campaigns, provide data-driven insights, and influence strategy across various digital channels. This role includes mentoring team members and creating automated dashboards. The company offers a flexible hybrid working model and comprehensive benefits including a bonus potential and generous holiday allowance.

Benefits

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn Learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• Advanced experience in digital marketing effectiveness within ecommerce.
• Strong understanding of performance marketing channels and the conversion funnel.
• Excellent communicator, able to present insights to both technical and non-technical stakeholders.

Responsibilities

• Evaluate effectiveness of digital marketing campaigns.
• Extract and manipulate data from various sources for insights.
• Utilize marketing models to understand channel impact.
• Create automated dashboards using BI platforms.

Skills

Digital Marketing Effectiveness

Performance Marketing Channels

Google Stack (GA4, Google Ads, SA360, Big Query)

SQL

Excel

Communication

Collaboration

Tools

Power BI

Google Data Studio

Job description

About us

We’re The Very Group – home to Very.co.uk and Littlewoods.com – and we’re on a mission to reinvent retail. As a digital-first business, we put data and technology at the heart of everything we do, creating seamless shopping experiences for millions of customers. Our teams thrive on innovation, collaboration, and making a real impact.

Joining us means being part of a culture that values curiosity, ownership, and continuous learning. We move fast, we’re bold, and we’re passionate about delivering brilliant experiences for our customers

About the Role

As a Senior Digital Marketing Analyst, you’ll be a key player in shaping how we measure and optimise our marketing performance. You’ll work across Paid Search, Paid Social, Affiliates, CRM and other digital channels, using data to tell compelling stories and drive smarter decisions.

This isn’t just about reporting numbers – it’s about unlocking insights to drive performance and influence strategy. You’ll partner with marketing and commercial teams to ensure every pound we spend delivers maximum impact.

What You’ll Be Doing

• Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
• Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build and comprehensive data backed story.
• Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
• Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
• Reporting & Automation: Create automated dashboards and self‑serve tools using BI platforms Power BI and Google Data Studio.
• Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.

What We’re Looking For

• Advanced experience in Digital Marketing Effectiveness within ecommerce.
• Strong understanding of performance marketing channels and the conversion funnel.
• Expert in Google Stack (GA4, Google Ads, SA360, Big Query) and platforms like Meta Ads Manager.
• Competent in SQL, Excel.
• Excellent communicator, able to present insights clearly to technical and non‑technical stakeholders and drive impact.
• Collaborative and passionate about knowledge sharing and team development.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews
• £1,000 flexible benefits allowance to suit your needs
• 30days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business‑related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in‑person or held remotely.

You can expect a two‑stage interview process for this position:

First Stage - An informal 30‑45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

Second Stage - A 1 hour face to face formal task based interview where you can also expect both competency and technical questions.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.