Senior Customer Insight & Loyalty Manager

KURT GEIGER; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading footwear and accessories brand is seeking a Customer Data Professional to join their fast-growing ecommerce team in London. The ideal candidate will analyze customer data to drive business strategies and improve customer experiences. Responsibilities include data management, customer insights analysis, and stakeholder engagement. Strong skills in data visualization and communication are essential for success in this role.

Benefits

Competitive basic salary

Pension and life assurance

Enviable discounts

Gym Discounts

Summer Hours - 3pm Friday finish

Half Day, Pay Day Friday

RetailTrust support

Qualifications

• Previous experience in customer segmentation, focusing on marketing data.
• Experience with CRM and data visualization tools.
• Strong analytical skills with the ability to translate complex data.

Responsibilities

• Collect and manage customer data from various sources.
• Analyze customer data to identify trends and behaviors.
• Create reports and dashboards for key customer metrics.
• Collaborate with marketing and sales teams for insights.

Skills

Data analysis

Customer segmentation

Data visualization

Communication skills

Problem-solving

Tools

Power BI

Tableau

SQL

Google Analytics

Job description

Overview

Kurt Geiger is an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature and represents the good energy and love we have for our community and the many ways we express our individual style.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness For Freedom | For Unity | Against Racism

Role

We are looking for a detail-oriented and analytical customer data professional to head up a newly formed team. The ideal candidate will be responsible for analysing and interpreting customer data to provide actionable insights that drive business decisions, enhance customer experiences, and improve overall marketing strategies. The role requires a strong understanding of data analysis, customer behaviour, and data visualization, along with the ability to work cross-functionally with marketing, sales, and product teams. The successful applicant will have previous experience with Customer Segmentation and Analysis, not necessarily from a fashion background. The role sits within a highly successful and profitable fast-growing ecommerce team. Candidates should be prepared to discuss their alignment to the Kurt Geiger leadership principles: Love Technology, Work Hard, Be Positive, Know What Good Looks Like, Own Your Own Future, Look For Solutions, Be a Part of a Team, Speak Up, Be Honest.

Responsibilities

• Data Collection & Management: Use customer data from multiple sources (CRM systems, transactional databases, web analytics, etc.) through mParticle and Snowflake our core Customer Data Profile Warehouse. Ensure the accuracy, consistency, and integrity of data used for analysis.
• Customer Insights & Analysis: Analyse customer data to identify trends, behaviours, and preferences that inform business strategy. Own the segmentation of the customer base based on demographics, purchase patterns, and behaviour to improve targeting and personalization strategies across unpaid & paid marketing channels. Perform cohort analysis, churn analysis, and lifetime value modelling to assess customer retention and growth.
• Reporting & Visualization: Create and maintain regular reports and dashboards to track key customer metrics such as acquisition, retention, and satisfaction. Use data visualization tools (Power BI, Tableau, etc.) to present findings clearly for stakeholders. Provide ad-hoc analysis and reporting to support decision-making across departments.
• Collaboration & Stakeholder Engagement: Work closely with marketing, product, and sales teams to understand their data needs and provide insights to guide decision-making. Support the development of customer-focused strategies through data-driven insights and recommendations.

Requirements

• Previous experience in customer segmentation, with a focus on customer / marketing data.
• Experience working with CRM, CDP, analytics platforms, and data visualization tools (e.g., Google Analytics, Tableau, Power BI, SQL).
• Familiarity with customer segmentation, predictive modelling, and other statistical techniques.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Ability to work with large datasets and perform advanced statistical analysis.
• Excellent attention to detail and the ability to ensure data accuracy.
• Strong written and verbal communication skills, with the ability to present data findings clearly.
• Ability to work cross-functionally and engage with stakeholders at all levels.
• Competitive basic salary
• Pension and life assurance
• Enviable discounts
• Gym Discounts
• Summer Hours - 3pm Friday finish
• Half Day, Pay Day Friday (once per month)
• RetailTrust support
• And so much more!

Benefits & Culture

If you're successful, you will work for a business which recognises that amazing people are the key to driving our business forward. We are a fast-paced business where no two days are the same, so you will need to be adaptable; but we will reward your hard-work, commitment and loyalty with a fantastic benefits package and real opportunities for progression.

Our Culture

We are an energetic, fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours support a healthy work-life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Our Stores

The first Kurt Geiger store opened on London Bond Street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 standalone stores nationwide, including our new flagship store on London Oxford Street, and in over 400 stores globally. Beyond standalone stores and retail pop-ups, our retail partners include some of the world’s most famous department stores.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism