Senior CRM & Retention Marketing Manager

Artis Recruitment; Gloucester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A growing e-commerce brand in Gloucester is seeking a hands-on CRM and E-commerce Optimisation Manager to enhance retention and conversion marketing initiatives. The ideal candidate will have proven experience in CRM, email marketing, and conversion rate optimisation, with a strong focus on customer journeys. This role offers a salary of £45,000 - £65,000 and a hybrid working model.

Benefits

Flexible working arrangements

Additional benefits

Qualifications

• Proven experience in CRM, lifecycle marketing, and retention optimisation.
• Deep expertise in email automation platforms with flows and segmentation.
• Strong knowledge of CRO, testing frameworks, and analytics.

Responsibilities

• Lead retention and lifecycle marketing strategies for existing customers.
• Design and execute automated email flows and personalised campaigns.
• Optimise customer journeys and conversion funnels through analytics.

Skills

CRM management

Email marketing

Conversion rate optimisation

Stakeholder management

Data analytics

Tools

Klaviyo

GA4

Microsoft Clarity

Job description

Overview

We\'re working on behalf of a growing brand to recruit a hands-on CRM and E-commerce Optimisation Manager who will take ownership of retention, lifecycle, and conversion marketing initiatives. This role is ideal for someone with strong experience in CRM, email marketing, and conversion rate optimisation, or for an ambitious E-commerce/Retention specialist looking to step up in their career.

Responsibilities

• Lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers.
• Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as Klaviyo.
• Optimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analytics.
• Analysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategy.
• Collaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagement.
• Supporting paid social and Google Ads campaigns where relevant.
• Managing agency and supplier relationships to ensure quality and brand consistency.
• Driving initiatives that align with brand values and enhance the customer experience.

Qualifications / What experience you\'ll need to apply

• Proven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brand.
• Deep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisation.
• Strong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity).
• Retention-first mindset, maximising value from existing customers.
• Experience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaigns.
• Excellent stakeholder management and collaboration skills.
• Data-driven with strong analytical skills.

What you\'ll get in return for your experience

• 45,000 - 65,000 (dependent on experience).
• Hybrid working model.
• Flexible working arrangements.
• Additional benefits.

What\'s next?

If this sounds like the right opportunity for you, get in touch with Dom today.

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