Senior Creative Team

Wunderman Thompson; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading creative agency in London seeks a Senior Creative Team (Copy/Art Director duo) to work on CRM communications for a major automotive client. This role requires creative thinkers with solid experience in CRM, capable of developing engaging content across various digital channels. The ideal candidates will possess a passion for creativity, collaboration, and a knack for translating complex ideas into impactful outcomes, thriving in a hybrid work environment.

Qualifications

• Experience in advertising is a plus, strong CRM portfolio is crucial.
• Strong understanding of performance creative and data-driven ideas.
• Excellent time management and ability to handle multiple projects.

Responsibilities

• Develop ideas and creative concepts to solve marketing problems.
• Craft and write impactful copy across various digital channels.
• Collaborate closely with designers during the creative process.
• Present ideas clearly to internal teams and occasionally to clients.

Skills

Creativity

CRM experience

Copywriting

Art direction

Time management

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Role

We’re looking for a Senior Creative Team (Copy/Art Director duo), to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll work on developing standout creative ideas, bringing copy and art direction to life for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social. We’re looking for a senior creative team, with years of experience in CRM, B2B and BTL. You’ll need to be creative, curious, enthusiastic, and natural problem solvers with a strong work ethic. We want big thinkers and big ideas first, executions second.

What You’ll Be Doing

• Developing ideas and creative concepts to solve marketing and business problems for clients, while producing engaging content for audiences
• Developing and writing impactful copy across various digital channels, including email and digital display formats
• Crafting messages that adapt to different brand voices of sub brands and resonate with diverse audiences
• Creating detailed copy matrices to streamline and clarify messaging strategies
• Translating client objectives into clear, engaging concepts that aligns with brand goals and drives performance
• Contributing to the creative process from ideation to execution, collaborating closely with designers to bring your ideas to life
• Constantly learning and applying insights from creative testing, innovation and optimisation to refine and enhance performance-driven ideas
• Using data to back up your thinking and insights
• Pushing the various brand’s visual identity to evolve from where they are, to create stand out in a cluttered market.
• To push innovation of CRM to go beyond the expected.
• Most importantly creating big ideas first

What You Both Bring

• Demonstrable experience in advertising is a plus, but passion and a strong CRM portfolio matters most
• A knack for translating complex ideas into engaging, actionable creative outcomes
• Strong understanding of performance creative, with an eagerness to learn about data driven ideas that drives results
• Excellent time management and an ability to juggle multiple projects
• Self-starter with a collaborative mindset, thriving in a team environment and eager to work hand-in-hand with designers
• Naturally curious with a love for ideas, copy and art direction and an attention to detail that borders on geeky— yes, you know the difference between an en dash and an em dash! And Kerning keeps you up at night!

Key Responsibilities

• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together at the direction of the creative director
• Contribute to leading the accounts to greatness alongside the creative director

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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