Senior Content Creator

Calo Inc.; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading meal planning app company is looking for a talented Content Creator to join their Marketing team, focusing on premium Meta ads that drive conversions. The ideal candidate will possess a proven track record in creating engaging Meta advertisements and be comfortable producing both static and video content. Responsibilities include owning the creative process from concept through to final delivery, analyzing performance data, and continuously iterating to improve outcomes. This position offers an exciting opportunity to contribute to a meaningful mission in the health and wellness space.

Qualifications

• Proven experience creating Meta ads that convert at scale.
• Portfolio required with examples and performance context.
• Comfortable producing both static and video content.

Responsibilities

• Produce high-end static and video ads for Meta.
• Own creative from brief to final delivery.
• Analyse performance data and iterate quickly on winning ads.

Skills

Creating Meta ads that convert

Strong copy instincts

Understanding of direct-response fundamentals

Tools

Meta Ads Manager

Video editing tools

AI tools for ideation

Job description

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚 Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview

We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.

What You’ll Do

• Produce high-end static and video ads for Meta, built to scale
• Own creative from brief to final delivery, concept, shoot, edit, iterate
• Develop clear hooks, angles and offers aligned to Calo’s premium brand
• Use AI tools to accelerate ideation, production and iteration
• Analyse performance data and iterate fast on winners
• Research competitors and market trends to identify winning angles

Requirements, Non-negotiable

• Proven experience creating Meta ads that convert at scale
• Portfolio required with examples and performance context
• Strong background in premium, brand-led paid content
• Deep understanding of direct-response fundamentals
• Comfortable producing both static and video
• Able to work closely with performance marketing teams

Tools And Skills

• Meta Ads Manager and Meta Ad Library
• Video editing tools, Premiere, After Effects, CapCut or similar
• AI tools for ideation, copy support and editing
• Strong copy instincts, hooks, clarity, CTAs

What We Care About

• Performance over opinions
• Clarity over complexity
• Premium execution with commercial intent
• Thinking in hooks, angles, offers and scale

How To Apply

• Portfolio of paid Meta creatives
• Short note on why your ads convert
• Brief outline of how you scale winning creatives
• List of tools you use