Senior Commercial Manager - Football

Flutter UK & Ireland; Leeds; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading sports betting company is seeking a Senior Commercial Manager for Football to drive commercial performance through effective leadership and strategic direction. The ideal candidate will have a proven background in sports betting arenas, exceptional analytical and stakeholder management skills, and the ability to deliver high-quality, customer-focused strategies. This role offers a hybrid working model and various employee benefits including a learning fund, bonus, and uncapped holiday.

Benefits

Flexible ways of working

Learning fund

Twice-yearly bonus

Pension contribution scheme

Private healthcare

Competitive family policies

Company Sharesave Scheme

Paid volunteering time

Uncapped holiday

Qualifications

• Proven track record in delivering commercial growth in sports betting or a related environment.
• Exceptional analytical skills and commercial judgment.
• Experience managing complexity and competing priorities in a fast-paced environment.

Responsibilities

• Own the P&L for Football, leading performance analysis to drive outcomes.
• Develop and execute commercial strategies for key events.
• Translate customer data into actionable insights.

Skills

Strategic thinking

Analytical skills

Leadership

Stakeholder influence

Collaboration

Job description

Senior Commercial Manager - Football

This position is a 12 month fixed term contract.

As a Senior Commercial Manager within the Betfair Commercial team, you will be a key strategic driver of commercial performance for Football. You will be accountable for setting and delivering the commercial direction, working across a complex stakeholder landscape to maximise the customer and business value from our products and propositions. This role requires a strong blend of commercial acumen, analytical thinking, leadership, and stakeholder influence.

You will work cross-functionally with teams including Finance, Operations, Performance, Trading, CVM, Marketing, Content & Media, as well as a broad network of colleagues across other Flutter brands.

How you will do it

Reporting to the Head of Sports, you will bring a proven track record in delivering commercial growth, ideally within a Sports Betting or related environment. You’ll be an effective leader, capable of influencing senior stakeholders and aligning cross-functional teams around a clear plan.

Key Responsibilities

• Own the P&L for Football, leading day-to-day and strategic performance analysis to drive commercial outcomes.

• Develop and lead best-in-class commercial strategies and execution plans for the Premier League Season and key events/campaigns (e.g. World Cup and Start of Season), ensuring delivery of performance targets.

• Act as a thought leader on Football propositions, creating and evolving promotions that exceed customer expectations and keep Betfair ahead of the market.

• Lead on measurement and post-campaign analysis, driving learnings across Betfair and UKI brands to continually raise the bar on ROI and performance.

• Translate complex customer and behavioural data into actionable insights that improve engagement, retention, and commercial performance.

• Define and champion the customer proposition across Football, aligning strategy to market dynamics, customer needs, and competitor activity.

• Drive cross-functional collaboration across Commercial, Marketing, Brand, CRM, Creative, CVM, Ops, and Performance to ensure unified and effective go‑to‑market execution.

• Oversee and optimise a significant free bet budget, balancing generosity with commercial return and strategic objectives.

• Lead and develop a high‑performing team, providing clear direction, coaching, and accountability to drive personal and business success.

• Coordinate the collation and alignment of commercial and marketing plans across Football, ensuring integrated delivery across departments.

• Act as a senior voice in the Commercial team, supporting broader strategic discussions, and challenging plans to ensure customer‑first, performance‑led thinking.

• Maintain a strong awareness of the betting and broader sports landscape, bringing external perspective and best practices to internal planning.

• Balance long‑term strategic thinking with a strong bias for action and delivery, managing multiple high‑impact projects and deadlines in parallel.

• Bring a mindset of continuous improvement, testing, learning, and iteration to how we approach commercial challenges and opportunities.

What we are looking for

• Be a proactive and strategic thinker, capable of translating data and insight into commercial action.

• Possess exceptional analytical skills and commercial judgment.

• Thrive in a collaborative environment and be a role model in team engagement and culture.

• Be an inspiring people manager with experience leading and developing individuals and teams.

• Be confident managing complexity, ambiguity, and competing priorities in a fast‑paced environment.

• Take pride in delivering high‑quality, customer‑first commercial strategies with measurable outcomes.

• Embody our Play Different mindset and Flutter values: Customer First, Change The Game, Win Together, and Free to be Me.

What we’ll offer you

• Flexible ways of working – Hybrid work arrangement that supports your wellbeing & lifestyle.

• £1,000 learning fund

• Twice‑yearly bonus (with part of it guaranteed!)

• Pension contribution scheme

• Private healthcare

• Competitive family policies and benefits

• Invest via the Company Sharesave Scheme

• 16 hours paid volunteering time per year.

• Uncapped holiday

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.