Senior Business Analyst (CRM / Salesforce)

Red King Resourcing; West End; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment agency in the UK is urgently seeking a Senior Business Analyst to support a major CRM and digital transformation programme. The successful candidate will work closely with stakeholders to analyse business needs and support the delivery of Salesforce solutions. Ideal for individuals with experience in Higher Education or the Public Sector. The role requires excellent stakeholder engagement skills and offers a hybrid working pattern with 2 days per week in the office.

Qualifications

• Proven experience as a Senior Business Analyst.
• Background in Higher Education or Public Sector preferred.
• Strong hands-on experience with Salesforce or related modules.
• Deep understanding of CRM systems and associated business processes.
• Experience on cloud-based transformation programmes.
• Excellent stakeholder engagement and communication skills.

Responsibilities

• Lead business analysis activities across CRM and cloud transformation workstreams.
• Engage with senior stakeholders to gather, validate, and document business requirements.
• Analyse processes and workflows, identifying improvement opportunities.
• Translate business needs into clear user stories and specifications.
• Work closely with technical teams to align Salesforce solutions.
• Support testing, user adoption, and change management.

Skills

Stakeholder engagement

Salesforce expertise

Business process analysis

Communication skills

Cloud transformation experience

Tools

Sales Cloud

Job description

Senior Business Analyst (Contract) - Salesforce / CRM

My Client is urgently recruiting for an experienced Senior Business Analyst to support a major CRM and digital transformation programme. The successful candidate will work closely with stakeholders across the organisation to analyse business needs, map processes, define requirements, and support the delivery of Salesforce and cloud-based solutions.

This role is ideal for someone with strong Higher Education or Public Sector experience who can confidently operate in complex, multi-stakeholder environments.

Key Responsibilities

• Lead business analysis activities across CRM, sales, and cloud transformation workstreams.
• Engage with senior stakeholders to gather, validate, and document business requirements.
• Analyse existing processes and workflows, identifying opportunities for improvement.
• Translate business needs into clear user stories, acceptance criteria, and functional specifications.
• Work closely with technical teams to ensure Salesforce solutions align with business objectives.
• Support testing, user adoption, and change management.
• Produce high-quality documentation including process maps, data models, and project artefacts.

Essential Skills & Experience

• Proven experience as a Senior Business Analyst.
• Background in Higher Education or Public Sector strongly preferred.
• Strong hands‑on experience with Salesforce (Sales Cloud, CRM, or related modules).
• Deep understanding of CRM systems and associated business processes.
• Experience working on cloud-based transformation programmes.
• Excellent stakeholder engagement and communication skills.
• Ability to work in a hybrid environment, collaborating effectively with on‑site and remote teams.

Working Pattern

2 days per week in the office

Thursday is the anchor day (team collaboration day)

Please send an up to date CV for an immediate response and more information on a fantastic opportunity with a truly great Client