Overview
The primary role of the Sales Lead is to identify, manage and deliver against revenue generating opportunities for the business in line with the commercial strategy of new business sales. They will work closely with the Commercial Director to execute this growth strategy, delivering on individual and combined revenue targets through obtaining new business sales and also upsell opportunities within named existing accounts.
Responsibilities
- New sales against a specified set of targets and objectives
- 75% allocation of time to new business activities with 25% focused on upsell and growth within existing accounts
- Ability to work with Client Leads elsewhere in the business, inputting value add sales methodologies specific to the Staylive solution/offering when needed
- Management of the sale process from lead qualification (SQL) through to close
- Management of personal sales funnel and pipeline
- Use of the CRM (Salesforce) for accurate recording of funnel and pipeline activity and status
- Manage ongoing relationships with our partners where required (i.e. Accounts not assigned to Client Services)
- Manage handover process of new clients to the Project Office and where necessary, Client Services
- Ensuring that all new business opportunity is accurately scoped and sized
- Schedule and conduct new business meetings with prospects (with broader subject matter experts in attendance where brief exceeds DTC/OTT)
- Strong commercial instincts and proven experience in sales (ideally in sports, media, or entertainment). Or; previous commercial roles from sports federations, leagues or events
- Deep knowledge of B2B sales processes and understand the importance of managing and nurturing leads through a sales funnel
- A natural relationship builder who enjoys networking and negotiating with stakeholders at all levels
- Highly personable, confident and a commercially-minded communicator
- Structured and results-oriented, with the ability to across different projects
- Comfortable working internationally and open to travel when needed
- A proactive team player who can also take ownership and drive projects independently
Qualifications
- Experience in sales with strong commercial instincts; ideally in sports, media, or entertainment, or prior commercial roles from sports federations, leagues, or events
- Deep knowledge of B2B sales processes and lead nurturing
- Proven ability to build relationships and negotiate with stakeholders at all levels
- Excellent communication and relationship-building skills
- Structured, proactive, and results-oriented with the ability to manage multiple projects
- Willingness to travel internationally
Benefits
- Renowned Team Days often throughout the year
- Summer Away Days
- 23 standard days of holiday (+ 1 Birthday, +2 for a "Big Life Event" and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Private healthcare (Vitality) and/or Health Care Plan (Medicash)
- Mobile phone contribution
- Sport Challenge contribution
- Gym membership contribution
- 2x annual kit drops