Sales Executive - Drinks (On-Trade)

WR Logistics; Newcastle upon Tyne; Hybrid; GBP 35,000; Full time

Job summary

A leading logistics company is seeking a Drinks Sales Executive based in Newcastle to drive business across hospitality venues. This field-based role offers a competitive salary of £35,000 and includes a generous bonus scheme, a company car, and opportunities for career advancement. The ideal candidate will have proven on-trade sales experience, excellent communication skills, and a passion for the drinks industry. Apply now with your CV for this exciting opportunity.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Generous staff benefits

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance.
• Collaborate with internal marketing and supply teams.

Skills

Drinks sales experience

Strong communication skills

Relationship building

Self-motivated

Negotiation skills

Job description

Drinks Sales Executive (On-Trade)

Newcastle (Field-based)

£35,000 per annum

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across the North East. You'll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You'll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales within the North East
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What's on Offer

• Competitive salary of £35,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.

WR is acting as an Employment Agency in relation to this vacancy