Sales Enablement Administrator UK & Gateway

Merlin Entertainments Group; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading entertainment company in London is seeking a Sales Enablement Administrator to actively support the sales team. Responsibilities include CRM management, handling customer enquiries, and event coordination. Ideal candidates will have sales support experience, excellent communication skills, and proficiency in Microsoft Office. This role offers competitive pay and diverse employee benefits, ensuring a rewarding working environment for all staff members.

Benefits

40% discount off LEGO products

20 free tickets for Merlin Attractions

25% retail discount

'Enjoy the Ride' Merlin Annual Pass

Private pension scheme

Life assurance scheme

Employee assistance programme

Access to local discounts

Free staff parking

Ongoing training and development

Qualifications

• Experience in administrative or coordination roles within commercial or customer-facing environments.
• Strong experience maintaining accurate CRM data.
• Ability to manage multiple tasks and support a busy sales team.

Responsibilities

• Provide administrative support to the sales team.
• Maintain and update CRM records accurately.
• Handle customer enquiries and provide follow-up.

Skills

Sales support experience

CRM systems competency

Microsoft Office proficiency

Communication skills

Event coordination

Job description

What you’ll bring to the team

Sales Enablement Administrator – UK and Gateway

Location: London
Contract Type: Permanent, Salaried

We are recruiting for a Sales Enablement Administrator to join our AWESOME Indirect Sales Team!

As a Sales Enablement Administrator, you will play a key supporting role within the UK and Gateway Sales function, ensuring smooth and efficient operations across the team. You will provide day‑to‑day administrative and operational support to the Head of New Business Development and the wider sales team, coordinating preparation work, follow‑up tasks, documentation, and processes that enable selling activity. Managing routine communication flows and ensuring timely distribution of information and collateral will be central to your role.

You will also be responsible for maintaining and updating CRM records, leads, and pipeline information accurately. Working closely with CRM specialists, you will uphold data integrity and deliver high‑quality reporting to support sales insights and forecasting. Compiling and preparing sales data, dashboards, and reports will form part of your responsibilities.

In addition, you will handle trade sales customer enquiries, providing timely follow‑up and supporting ongoing sales activity. This includes distributing sales and marketing collateral to partners and internal teams. You will liaise with attraction teams to coordinate site visits and familiarisation trips, as well as assist in organising trade sales events, exhibitions, and industry activities.

Finally, you will prepare materials, presentations, and resources for meetings and partner interactions, while providing general administrative support to ensure smooth day‑to‑day operations across the sales team.

Qualifications & Experience

• Experience in a sales support, administrative, or coordination role, ideally within commercial, tourism, hospitality, or customer‑facing environments.
• Strong experience working with CRM systems and maintaining accurate data.
• Proven ability to manage multiple tasks, prioritise workload, and support a busy sales team.
• Comfortable handling customer or partner enquiries with professionalism and clarity.
• Proficient in Microsoft Office (Excel, PowerPoint, Outlook).
• Excellent written and verbal communication skills.
• Experience assisting with event coordination and logistics is beneficial.
• Ability to interpret basic sales information for reporting purposes.
• A proactive mindset and willingness to learn sales processes and systems.
• Prior experience in attractions, tourism, leisure, or travel trade is advantageous but not essential.

Benefits

• 40% discount off LEGO® sets and products on the online LEGO Store!
• Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
• 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
• 'Enjoy the Ride' Merlin Annual Pass for you and five loved ones!
• Staff discount codes for Merlin Annual Passes to gift to loved ones!
• Private pension scheme
• Life assurance scheme
• Employee assistance programme
• Access to Perks at Work which 30,000+ national & local employee discounts
• Free staff parking
• Ongoing training & development

About Merlin

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine‑tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at [e-mail] and one of the team will get back to you as soon as possible.

Pay Range

Competitive