Sales Director to Managing Director Golf Industry

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Leeds; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading golf solutions company is seeking a Sales Director - Managing Director to lead UK operations and expand into EMEA. You will be responsible for P&L, driving growth through direct sales and partnerships, and shaping the commercial team. The ideal candidate will have a strong background in the golf sector, entrepreneurial leadership skills, and a proven track record in scaling businesses. This role offers a competitive salary, performance-related bonuses, and hybrid working options.

Benefits

Competitive salary

Performance-related bonus

Equity opportunity

Hybrid work model

Qualifications

• Proven track record of winning and scaling in golf.
• Comfortable building processes from the ground up.
• Credible with senior stakeholders across the golf ecosystem.

Responsibilities

• Hold full P&L accountability for UK performance.
• Lead sales and operations day to day.
• Drive growth through direct sales and partnerships.
• Expand into EMEA with a phased go-to-market strategy.
• Report to the Board and deliver agreed milestones.

Skills

Entrepreneurial leadership

P&L ownership

Sales growth strategies

Stakeholder management

Job description

Overview

Job Title: Sales Director - Managing Director — Golf (UK & EMEA)

Salary: Up to £100,000 + benefits + performance-related bonus (equity available on milestone delivery)

Work Pattern: Hybrid (typically a couple of days on-site each week; remainder remote)

The Opportunity Lead a well-established, reputation-led business providing a technology-enabled solution for golf operators. The product is proven and commercially well received. Your mandate is simple: take full control of the UK operation, scale it, and develop EMEA over the next five years. You'll own the plan, the numbers and the team — a genuine blank canvas with Board backing to build for scale.

What You'll Do

• Hold full P&L and overall accountability for UK performance; set and deliver the commercial plan.
• Lead sales and operations day to day; shape structure, process and cadence; hire and develop the commercial team.
• Drive growth through direct sales, partnerships and key accounts; open doors across the golf ecosystem (operators, venues, brands, channels).
• Expand into EMEA with a phased go-to-market (market mapping, channel strategy, early lighthouse wins).
• Report to the Board; deliver agreed milestones tied to bonus and potential equity.

About you

You're an entrepreneurial, hands-on commercial leader from the golf sector — likely a Sales Director / Commercial Director ready to step into an MD remit.

• A track record of winning and scaling in golf (e.g., B2B solutions, services, products).
• Proven P&L ownership, planning and execution; comfortable building process from the ground up.
• Credible with senior stakeholders across golf (operators, brands, distributors, groups).
• You bring structure, focus and a long-term business plan — and you're happy rolling up sleeves to make it happen.

What's on offer

• Up to £100,000 base (DOE) + benefits + performance-related bonus
• Equity opportunity linked to growth milestones
• Hybrid working with high autonomy
• A proven offering, strong reputation and the freedom to take it to the next level

Apply now if you're ready to lead a golf business end-to-end and deliver the next phase of growth.

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