Sales Director, Strategic Accounts - FSI EMEA

Pure Storage; Staines-upon-Thames; On-site; GBP 90,000 - 120,000; Full time

Job summary

A technology company in the UK is seeking a Sales Director to lead their EMEA FSI sales strategy. This role involves spearheading a high-performing sales team, developing market-driven strategies, and building a scalable sales plan for growth. The ideal candidate will have extensive experience in the financial services industry and a proven track record of driving business success across diverse EMEA markets. Strong leadership and negotiation skills are essential, along with the ability to influence cross-functional teams.

Qualifications

• Proven ability to lead and develop high-performing sales teams across EMEA.
• History of identifying new market opportunities and driving business expansion.
• Experience in navigating business in diverse EMEA markets.

Responsibilities

• Build a 3 year, scalable sales plan to achieve consistent growth.
• Coach and support an EMEA sales team to exceed revenue targets.
• Develop market-driven go-to-market strategies.

Skills

Extensive experience in FSI

Strong leadership skills

Excellent negotiation skills

Relationship-driven with executive presence

Ability to influence teams

Education

Degree in Business, Marketing, or related field

Job description

SHOULD YOU ACCEPT THIS CHALLENGE...

Lead the vertical evolution of a proven market leader. Pure Storage is already a trusted infrastructure partner to the region’s largest financial institutions, powering mission‑critical workloads across banking, insurance, and capital markets. Now, we are pivoting to a dedicated, high‑impact vertical motion to deepen these relationships and drive rapid market share acquisition.

We are seeking a Sales Director to champion this new strategic approach, backed by significant investment and specialised resources. You will spearhead the EMEA FSI sales strategy and lead a high‑performing, collaborative sales team focused on cultivating and expanding the business. Reporting to the AVP, EMEA Strategic Sales, this role requires a collaborative approach, working closely with marketing, monetisation, technical and product teams to drive revenue growth and ensure customer satisfaction.

WHAT YOU WILL BE DOING...

• Build a 3 year, scalable sales plan to achieve consistent double‑digit growth.
• Coach and support an EMEA sales team to exceed revenue targets and drive business growth.
• Establish and implement a data‑driven sales strategy that aligns with the company’s objectives and market trends.
• Identify opportunities for transformation, expansion, upselling, and strategic partnerships within the partner & GSI ecosystem.
• Work closely with marketing, technical, product, and monetisation teams to develop market‑driven go‑to‑market strategies.
• Provide feedback from customers and partners / GSI's to internal teams to enhance product development and marketing strategies.
• Analyse industry trends, competitive landscape, and market dynamics to identify high‑impact growth opportunities.
• Deliver insights and recommendations to leadership, driving strategic business decisions.
• Establish clear success metrics to measure sales effectiveness and implement improvements where necessary.
• Strategic Leadership – Develop and execute a comprehensive sales strategy for FSI vertical aligned with overall WWS EMEA goals and market trends.
• Sales Management – Lead, mentor, and motivate a high performing sales team focused on FSI accounts, ensuring achievement of revenue targets and pipeline development.
• Solution Selling – Promote Pure Storage’s innovative storage solutions, emphasising value propositions such as data security, compliance, performance, and cost efficiency tailored to FSI requirements.
• Forecasting & Reporting – provide accurate sales forecasts, pipeline updates and quarterly business reviews and development of FSI vertical sales plan.
• Industry Expertise – Stay informed on FSI industry trends, regulations, and competitive landscape to position Pure Storage effectively.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

• Extensive experience in FSI, with a proven ability to lead and develop high‑performing sales teams across EMEA.
• Demonstrated ability to navigate and grow business in diverse EMEA markets, leveraging deep knowledge of local cultures and economies.
• Strong strategic mindset, with a history of identifying new market opportunities and driving business expansion.
• Ability to influence cross‑functional teams and corporate support functions to drive results in a matrixed environment.
• Strong leadership skills, with the ability to foster collaboration, motivate teams, and drive strategic vision.
• Relationship‑driven with a strong executive presence and ability to establish credibility with key industry stakeholders and C‑Suite executives.
• Expertise in strategic planning, business development, and operational sales management within software, hardware, and professional services.
• Track record of coaching and developing teams, fostering innovation, and driving exceptional performance.
• Passionate about building inclusive, high‑performance teams and championing a culture of collaboration and success.
• Experience building and leveraging industry networks to drive business success is a plus.
• Excellent negotiation, communication, and interpersonal skills, with a track record of influencing key stakeholders.
• A results‑oriented mindset, with a passion for fostering collaboration and delivering measurable business outcomes.
• A degree in Business, Marketing, or a related field is preferred but not required. Equivalent professional experience will be considered.