Sales Director – Events

BMS Engineering Recruitment; City Of London; Hybrid; GBP 65,000 - 70,000; Full time

Job summary

A leading events company in West London seeks a Sales Director to drive commercial performance across flagship industry events. The role involves developing and executing the sales strategy, managing key accounts, and leading a motivated sales team. The ideal candidate should have at least 3 years of experience in a senior sales role with a proven track record of managing large-scale shows. The position offers a competitive salary, a strong OTE, and a supportive hybrid working culture.

Benefits

Spot bonuses

Commission and project incentives

Pension

Life assurance

Cycle to work scheme

Qualifications

• Minimum 3 years at senior level managing a large-scale show.
• At least 1 year of people management experience.

Responsibilities

• Develop and lead sales and commercial strategy for flagship events.
• Build trusted relationships with key customers and stakeholders.
• Lead and motivate a sales team to achieve ambitious goals.

Skills

Commercial awareness

CRM proficiency

Excellent communication

Negotiation skills

Relationship-building skills

Team leadership

Tools

Sales and financial systems

Job description

• Shape and lead the commercial future of flagship, industry-leading professional events
• Senior leadership role with real influence, autonomy and visible impact!
• Hybrid working in West London with a supportive, people-focused culture
• Competitive salary, strong OTE and a benefits package that genuinely rewards contribution

Sales Director

An exciting opportunity has arisen for a Sales Director to join a specialist business-to-business events and content company operating across professional and technical sectors. This is a pivotal role with responsibility for driving commercial performance across large-scale exhibitions and educational platforms that sit at the heart of their industry communities.

The Role

As Sales Director, you will develop, implement and lead the sales and commercial strategy across multiple flagship events. You will set pricing, manage profitability and ensure revenue targets align with wider business objectives. The Sales Director will take ownership of major accounts, personally contributing to revenue through a defined sales split, while also identifying new markets and commercial opportunities and managing a team of two. You will deliver accurate forecasting, reporting and post-event analysis, using data and market insight to shape future growth. On‑site, the Sales Director will ensure a strong sales presence that maximises rebooking and long‑term value.

Client & Stakeholder Engagement

The Sales Director will build and maintain trusted relationships with key customers, partners and industry associations. You will represent the events at external industry gatherings, strengthening visibility and identifying partnership and new business opportunities.

Team Leadership

A core part of the Sales Director role is leading, motivating and developing a sales team to achieve ambitious but realistic goals. You will set clear targets, recruit and support talent, and foster a transparent, inclusive and high-performance sales culture. Close collaboration with marketing, operations, finance and senior leadership is essential to ensure seamless commercial delivery.

About You

You will bring strong commercial awareness, confidence working with CRM, sales and financial systems, and the ability to use data to inform decisions. Excellent communication, negotiation and relationship-building skills are key, alongside a proactive and collaborative approach. Experience managing budgets, forecasting and planning is essential, as is a genuine passion for developing people and leading teams.

Experience Required

• Minimum 3 years at senior level managing a large-scale show
• At least 1 year of people management experience

Package

• £65,000 – £70,000 basic salary
• £25,000 OTE
• Hybrid working (3 days per week in West London)
• Spot bonuses, commission and project incentives
• Pension, life assurance and cycle to work scheme

If you’re an experienced commercial leader looking to make a real impact in a collaborative events environment, this Sales Director opportunity could be the next step in your career. Apply now to find out more.