Sales Development Representative (Lead Generation)

Select Appointments; Norwich; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A dynamic tech company in Norwich seeks a driven Sales Development Representative to join their Demand Generation team. You will transform marketing leads into sales opportunities while engaging enterprise-level clients. Strong B2B sales experience and excellent communication skills are essential. This role offers a competitive salary with an uncapped commission structure and various employee benefits, including flexible working arrangements and private healthcare. Be part of a team that emphasizes collaboration and personal growth.

Benefits

Competitive salary with excellent commission structure

24 days of annual leave plus bank holidays

Hybrid working and flexible hours

Private healthcare with Vitality

Salary-sacrificed pension scheme

Cycle to work and EV car schemes

Annual training and development budget

Regular team socials and recognition schemes

Mental health support and wellbeing schemes

Qualifications

• Experience in B2B sales development with a proven track record.
• KPI-driven experience showcasing commercial acumen.
• Excellent verbal and written communication skills.

Responsibilities

• Develop marketing leads into qualified sales opportunities.
• Qualify prospects against the ideal customer profile.
• Build relationships with multiple contacts within organizations.

Skills

B2B sales development

Commercial success track record

Excellent verbal communication

Strong listening skills

Organizational skills

Computer literacy

Quick thinking

Tools

Office 365

CRM systems

Job description

Overview

Our client is a fast-growing, purpose-driven tech company that is scaling rapidly and building out a world-class Demand Generation team to drive growth. The company has won employer awards and operates by its values in day-to-day practice. They are looking for a driven sales professional who wants to build a meaningful, lucrative career with real earning potential.

The Role

You will be a Sales Development Representative (SDR) within the Demand Generation team – the engine room of the pipeline. Your job is to take engaged prospects from marketing campaigns and turn them into qualified sales opportunities. You will bridge marketing and sales, developing promising leads into sales-ready conversations to hand over.

This is a high-energy, metrics-driven role. You’ll work with enterprise employers (500+ employees) across target sectors, using a mix of email, LinkedIn, and phone outreach to build relationships, understand their needs, and book meaningful meetings. You’ll represent the company professionally on Teams, speak confidently to senior stakeholders, and engage consistently at every interaction.

The role sits at a critical point in the sales pipeline. You’ll be accountable for qualifying leads, moving them through stages, and contributing to the revenue your team generates. Your success translates to earnings – this role has real financial upside.

Key Responsibilities

• Develop engaged marketing leads into qualified sales opportunities through personalised multi-channel outreach (email, LinkedIn, phone)
• Qualify prospects against the ICP (ideal customer profile) and determine fit before handing to Sector Directors
• Build and maintain relationships with multiple contacts within target organisations, engaging at different levels
• Develop compelling, personalised emails that engage and nurture prospects through the sales cycle
• Present confidently on Teams calls and demonstrate our product/solutions to senior stakeholders
• Manage long, complex sales cycles with persistence, strategy, and commercial focus
• Use HubSpot and Monday.com to track activity, manage pipeline, and maintain high data accuracy
• Work cross-functionally with Campaign Executives, Sector Directors, and broader teams
• Take a strategic view of each opportunity to maximise commercial potential
• Manage workload, priorities, and pipeline to hit OKRs and targets consistently
• Provide transparent feedback to the Demand Generation Lead on progress, risks, and required support
• Deliver proactive, excellent client service at every interaction

Essential

• Experience in B2B sales development – you know how to work a pipeline
• Proven track record of commercial success and hitting targets
• Commercially minded with KPI-driven experience and examples of raising the bar
• Excellent verbal and written communication skills, including presenting to C-suite and crafting compelling emails
• Strong listening skills and ability to understand client needs before pitching
• Excellent time management and organisational skills; self-motivated and accountable
• Computer literate with confidence using Office 365, CRM systems, and rapid tool learning
• Strong work ethic and willingness to go the extra mile
• Quick thinking, pragmatic, and adaptable
• Passion for the company’s mission and its sustainability impact

Desirable

• Experience selling enterprise SaaS
• Understanding of or passion for behaviour change
• Full UK driving licence

The Right Mindset

You should be target-driven but focused on building genuine relationships. You should be confident without arrogance, eager for personal development, and excited by earning potential. See setbacks as learning opportunities and celebrate wins with your team.

Why Join This Team?

Earning Potential

This role offers a competitive salary plus an excellent commission structure with real financial upside. It isn’t capped and rewards consistent performance.

The Benefits

• Competitive salary with excellent commission structure
• 24 days of annual leave plus bank holidays (with options to bank flexitime and take additional days)
• Hybrid working and flexible hours
• Private healthcare with Vitality
• Salary-sacrificed pension scheme
• Cycle to work and EV car schemes
• Your choice of tech – MacBook or Windows
• Annual training and development budget
• Regular team socials, recognition schemes, and a supportive culture
• Mental health support and wellbeing schemes
• A role where you can genuinely make an impact

The Team

You’ll work closely with the Demand Generation Lead, Campaign Executives, and Sector Directors in a collaborative, joined-up approach that emphasizes helping each other succeed.

Next Steps

If this role excites you – you’re a driven sales professional who cares about culture and success – please send your CV with a brief cover note explaining why you’re interested and what motivates you as a salesperson.

This is a strong opportunity for someone ready to make an impact and build a lucrative career.