Sales and Marketing Manager

Akre Limited; Kirkcaldy; On-site; GBP 40,000 - 60,000; Full time

Job summary

A pioneering natural capital developer in Kirkcaldy is seeking a driven sales and marketing leader. This pivotal role entails managing an online store, leading digital marketing campaigns, and developing a B2B sales pipeline. The ideal candidate has strong e-commerce and B2B sales backgrounds and a passion for sustainability and nature-based solutions.

Qualifications

• Strong background in both e-commerce and B2B sales.
• Proven success managing digital marketing campaigns.
• High proficiency with CRM systems, data analysis, and Excel/Sheets.

Responsibilities

• Manage and optimise the Shopify-based online store for direct sales.
• Lead digital marketing campaigns across various platforms.
• Oversee customer orders and fulfilment logistics.

Skills

E-commerce expertise

B2B sales experience

Data-driven marketing skills

Passion for sustainability and nature-based solutions

Tools

Shopify

CRM systems

Excel

Sheets

Job description

Overview

Akre is a pioneering natural capital developer and home to the world’s first carbon-negative tree nursery. We deliver exceptional-quality native trees through cutting-edge propagation systems, supported by proprietary software and a fully off-grid infrastructure. Akre operates four integrated branches:
• Akre Trees (nursery & production)
• Akre Capital (project design & delivery)
• Akre Exchange (carbon and biodiversity asset registry)
• Akre.Live (horticultural AI and environmental control systems)

We are scaling rapidly and looking for a driven, data-savvy sales and marketing leader to help us reach our next growth milestone. This is a pivotal, in-person leadership role based at our HQ in Fife.

Responsibilities

• Manage and optimise our Shopify-based online store for direct tree and product sales.
• Lead digital marketing campaigns (SEO, email, social media, paid ads).
• Oversee customer orders, fulfilment logistics, and post-sale support.
• Develop and manage a B2B sales pipeline and close major wholesale contracts.
• Respond to tenders, negotiate contracts, and build long-term client relationships.
• Lead our brand and marketing strategy across digital platforms.
• Collaborate across departments to align sales, marketing, and production capacity.
• Build and manage a small sales and marketing team over time.
• Track and report on sales and engagement KPIs to the executive team.
• Take tree stock counts.

Qualifications

• Strong background in both e-commerce (Shopify) and B2B sales.
• Proven success managing digital marketing campaigns.
• High proficiency with CRM systems, data analysis, and Excel/Sheets.
• Confidence using AI tools in sales and marketing workflows.
• Background in horticulture, forestry, or environmental sectors preferred.
• Ability to take stock and assess the quality of trees.
• Excellent interpersonal skills and ability to work across teams.

Required Skills

• E-commerce expertise.
• B2B sales experience.
• Data-driven marketing skills.
• Passion for sustainability and nature-based solutions.

Preferred Skills

• Experience in horticulture, forestry, or environmental sectors.

Equal Opportunity Statement

Akre is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals and are dedicated to creating an inclusive environment for all employees.