Retail Marketing Manager

SEASALT CORNWALL; Greater London; Hybrid; GBP 30,000 - 37,000; Full time

Job summary

A modern lifestyle brand is seeking a Retail Marketing Manager to drive footfall and engage customers. You will create comprehensive marketing strategies that blend digital and in-store efforts, ensuring that each shop reflects our brand values. This full-time, permanent role allows for remote work in the UK. A successful candidate will have a degree in marketing, with significant experience in retail marketing, and the drive to build collaborative relationships. Join us and be part of our brand’s creative journey!

Benefits

Salary up to £37,000 per year

34 days paid annual leave

50% employee discount

Flexible benefits allowance

Private Medical Scheme

Employee Assistance Programme

7% employer contributions to pension

Enhanced family leave policies

Flexible working opportunities

Learning and Development opportunities

Two paid volunteering days per year

Qualifications

• Experience in retail and local marketing-events, experiential, partnerships, content creation and communications.
• Demonstrable experience devising successful retail marketing strategies that have created incremental business value.
• Experience of briefing creative assets.

Responsibilities

• Define and lead Retail Marketing Strategy to drive footfall and sales.
• Ensure omnichannel marketing approach with digital teams.
• Plan marketing support for new store openings in UK and overseas.

Skills

Experience in retail and local marketing

Successful retail marketing strategies

Briefing creative assets

Collaborative relationship building

Strong creative eye

Passion for retail and fashion

Excellent organization skills

Attention to detail

Education

Marketing or relevant degree

Job description

At Seasalt, creativity is in our DNA. We began in 1981 in a small shop in Penzance, crafting workwear for local mariners and artists. Today,we’rea modern lifestyle brand with over 80 shops across the UK, Ireland and North America, 400+ wholesale stockists, and a growing global presence. We may have grown, butwe’vealways stayed true to our roots with Cornwall’s artistic influence and maritime heritage woven into every garment.

As a certified B Corp and winner of Drapers “Best Place to Work” in 2024,we’reproud to balance our culture with long term growth.It'san exciting time to join us as we build on our distinct creative handwriting, brand differentiation, and expanding both internationally and in the UK.

As our Retail Marketing Manager,you’llplay a key role in driving the success of both our new and existing Seasalt shops.You’lldeliver this through footfall-driving marketing activations, delivering best in class in‑store messaging that reflects our brand values and supports seasonal campaigns,and arranging in-store customer events that inspire brand love and loyalty.

Please note that this is a full‑time, permanent role that could either be based in Cornwall or remotely across the UK with occasional travel to our Head Office.

You’llhelp us by :

• Definingand leadingour Retail Marketing Strategy, setting out how we will drive footfall into our shops, help deliver Retail sales targets,acquirenewcustomersand inspire existing customers to shop more withSeasalt.
• Ensuring theRetail Marketing Strategy encompassesanomnichannel marketing approach, working closely with organic social, digital marketing and website teams to increase visibility of our shops across digital channels.
• Devisinga testandlearn programme across marketing support packages to explore anddemonstratereturn on investment case studies to inform future investment and marketing plans.
• Planning and delivering marketing support for new store openings in the UK and overseas, investigating local marketing opportunities in store catchment areas and designingeffective marketing plans spanning digital marketing, PR,influencerand experiential activities.
• Workingwith media agencies, shopping centres, local media / businesspartnersand other relevant organisations toidentifyfurther opportunities to promote our shops.
• Developing strong relationships with retail stakeholders in the development of marketing plans, collateral, and evaluating requests for marketing initiatives for specific shops, prioritising where benefits are most significant to support the delivery of the Retail business plan.
• Updating theMarketing Calendar with all Retail Marketing activity to ensure good visibility.
• Championing a customer‑focused and commercially astute approach to in‑store collateral,providingmessaging hierarchy and weekly shop team updatesthat areinformed by customer insight to ensure activation of the Marketing Content Plan and desired customer experience.
• Collaboratingwith the Campaign Planning Manager on seasonal marketing and promotional plans,developingcompelling point‑of‑sale collateral that inspires customers andenhancesbrand differentiation.
• Deliveringseasonal toolkits with trade‑driving activations for shops,providingretail teams with versatile options to drive key metrics andnew customer acquisition.
• Collaborating with the Loyalty teamtodevelop an in‑store customer events plan to build brand love, reward our most‑valued customers, and deliveradditionaldigital content to support driving footfall to our shops.
• Owningthe Retail Marketing budget,making recommendations on investment opportunities and projected ROI, andhaving regular updates with Finance tomonitorspendandensure initiatives are delivered within budget.
• Analysingand reportingon performance of all retail marketing initiatives,sharing findings with key stakeholders toensureefforts are focussed on the right places andidentifyingfuture opportunities.

The skillsyou’ll be sharing with the team :

• Experience in retail and local marketing-events, experiential, partnerships, contentcreationandcommunications.
• Demonstrable experience devising successful retail marketing strategies that have created incremental business value.
• Experience of briefing creative assets.
• Track recordof working collaboratively and building relationships with key stakeholdersat all levels (both internally and externally)to achieve outstanding results.
• Strong creative eye combined with commercial acumen, ableto see the bigger marketing picture and how your skills contribute to business success.
• A Marketing / relevant degree would be desirable.
• Passionate aboutretail and fashion.
• Excellent organisation and time management skills
• Excellent communicator and collaborator.
• Attention to detail and accuracy
• Hard‑working,resilientand proactive,you’rea capable juggler of multiple projects, deadlines and priorities and always produce work to a high standard.
• Anatural curiosity and willingness to learn and be challenged.

Why we hopeyou’lllove working with us :

The success of Seasalt is down to the skill and hard work of our team. Wedon'tjust want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important.Soyou can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing :

Benefits :

• Salary : up to £37,000 per year depending on experience(Band 3)
• 34 days paid annual leave (including bank holidays), increasing with length of service
• Attractive 50% employee discount
• Flexible benefits allowance to personalise your benefits package
• Private Medical Scheme including 24 / 7 virtual GP
• Free access to our Employee Assistance Programme through Retail Trust with 24 / 7 support
• Pension plan with generous 7% employer contributions
• Life assurance programme
• Enhanced family leave policies
• Flexible working opportunities with our hybrid working approach
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network
• 100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people –they'rewhat make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives -diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day.We'rehappy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [e-mail]

Close date : 21st December.