Regional Sales Manager - Whiskey & Spirits Ontrade

Michael Page (UK); City Of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading recruitment agency is seeking a Regional Sales Manager to manage relationships with key accounts in the On-Trade sector. This role requires at least 3 years of related experience and offers a competitive salary of £45,000 to £55,000 per annum, alongside a car allowance and performance-based bonus. Join a company that values professional development and teamwork in a supportive environment.

Benefits

£5,000 car allowance

12% performance-based bonus

Private healthcare after three months

Opportunities for professional development

Qualifications

• Minimum of 3 years experience in the UK On-Trade.
• Excellent interpersonal skills to engage and influence a varied customer base.
• Strong sales, influencing and negotiation skills.

Responsibilities

• Manage and grow relationships with key accounts across the region.
• Develop and implement strategic sales plans to achieve targets.
• Monitor market trends and competitor activity to identify growth opportunities.

Skills

Sales experience in the UK On-Trade

Interpersonal skills

Negotiation skills

Analytical skills

Presentation skills

Job description

Overview

Working with an ever growing brand in the On trade BWS Sector.

Forefront of sales and growth of new On trade product.

About Our Client

This company operates within the FMCG industry, offering a well-established presence and a strong commitment to excellence in its field. They are known for their innovative approach and focus on delivering high-quality products to their customers.

Responsibilities

• Manage and grow relationships with key accounts across the region.
• Develop and implement strategic sales plans to achieve targets.
• Monitor market trends and competitor activity to identify growth opportunities.
• Lead and motivate a team to deliver exceptional results.
• Prepare regular sales reports and forecasts for senior management.
• Collaborate with internal teams to ensure customer satisfaction and effective service delivery.
• Negotiate contracts and pricing agreements with clients.
• Represent the company at industry events and trade shows.

The Successful Applicant

• Minimum of 3yrs experience in the UK On-Trade
• WSET Level 2 Spirits training preferred but not essential, an understanding of spirits and their production, the deeper the better
• Knowledge of landscape and key players in the London On-Trade, ideally with knowledge of key contacts
• Entrepreneurship and an eye for new opportunities
• Positive approach to overcoming obstacles
• Excellent interpersonal skills to engage and influence a varied customer base
• A self-starter who thrives on autonomy
• Strong sales, influencing and negotiation skills
• Ability to create a unique sales approach catered to the needs of an outlet, identifying their strengths and needs
• Strong presentation and communication skills
• Numerical reasoning and analytical skills, the stronger the better
• English is essential, other languages are valuable
• Ability to identify business opportunities and translate into actions supported by strong rational aligned to brand strategy

What’s on Offer

• A competitive salary of £45000 to £55000 per annum.
• £5,000 car allowance to support regional travel.
• A 12% performance-based bonus scheme.
• Private healthcare after three months of service.
• Opportunities for professional development within the FMCG industry.
• A permanent role based in Bathgate with a supportive work environment.

If you are ready to take the next step in your sales career, we encourage you to apply for this exciting Regional Sales Manager opportunity today!