Regional Sales Manager - West Midlands

The Matching Room; Wednesfield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading eyewear supplier in the UK is seeking a Regional Sales Manager to cover the West Midlands region. In this consultative sales role, you will manage independent accounts, fostering long-term customer relationships and providing support on product selection. The ideal candidate will have field sales experience, exceptional customer service skills, and a willingness to travel. The role offers a competitive salary, bonus, company car, and generous benefits including holiday and complimentary eyewear.

Benefits

Competitive salary and bonus structure

Company car and fuel card

Laptop, iPad, and phone

23 days holiday + bank holidays

Standard pension

Complimentary glasses and eye tests

Qualifications

• Experience in sales within the optical industry is highly beneficial.
• Ideally, a background in product or FMCG sales is preferred.
• Field sales experience is essential for success.

Responsibilities

• Manage and grow a portfolio of independent accounts.
• Build long-term relationships with customers.
• Utilise marketing resources to support product selection.

Skills

Optical industry experience

Proven product sales experience

Field sales experience

Relationship building

Customer service skills

Organisational and analytical skills

Full UK driving licence

Job description

About the Business

This is a unique opportunity to join an innovative and growing British company renowned for designing and supplying high-quality eyewear, including both optical frames and sunglasses. With collaborations that include a range of prestigious brands and an offering of diverse styles across various price ranges, the business has built a strong and trusted reputation in the industry.

Established in 2013 and family owned, the company takes pride in its collaborative and supportive culture. Operating in over 70 countries and supplying to leading retailers and independents, they are committed to quality, innovation, and exceptional service. Social and environmental responsibility is also a key focus; reflected in their B Corp Certification.

About the Role

As Regional Sales Manager you’ll cover the West Midlands region, spanning from Chester down to Stoke‑on‑Trent, across to Coventry, south into Worcestershire, and west through Wales along the A5 corridor - including Shropshire and reaching as far as Anglesey.

Reporting to the Sales Director, you will manage, nurture and grow a portfolio of independent accounts and independent groups. This is a consultative sales role where you’ll build long‑term relationships with customers, providing support and guidance on product selection and utilising the company’s extensive marketing resources. You’ll have the opportunity to make a real impact while representing an established and respected brand.

The Successful Applicant

To excel in this role, you’ll need :

• Optical industry experience (highly beneficial, although not essential).
• Proven product sales experience (ideally from industry, but consumer goods or FMCG product experience will also be considered).
• Field sales experience (essential).
• Exceptional relationship building and customer service skills.
• Excellent organisational and analytical skills, with a structured and strategic approach.
• A full UK driving licence and a willingness to travel across the region.
• Based within the region, ideally in the surrounding areas of Birmingham, to ensure easy access to accounts via key road networks, including the M54, M6, M5 and M42.

What’s on Offer :

• Competitive salary and bonus structure
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (3 days to be kept aside for Christmas)
• Standard pension
• Complimentary glasses, eye tests, and free sunglasses every year

This is your chance to join a business that values its people, offering a supportive and collaborative environment. If you're passionate about premium products and providing exceptional service, we’d love to hear from you