Regional Sales Manager

Workdry International Ltd; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading construction solutions provider is seeking a Regional Sales Manager – Key Accounts. In this role, you will lead and coach a team, driving ambitious volume growth across regions. Key responsibilities include developing sales strategies and managing important customer relationships. The ideal candidate will have a strong background in sales leadership within construction, excellent relationship management, and the ability to motivate teams towards exceptional performance. Join and make a significant impact in a dynamic environment.

Qualifications

• Experience in a sales leadership role within construction or a related industry.
• Ability to manage a team and drive performance.
• Strong commercial instincts and relationship management skills.

Responsibilities

• Lead and coach a team of Key Account Managers.
• Drive volume growth across the region.
• Develop regional sales strategies aligned with business goals.

Skills

Leadership

Sales Strategy Development

Commercial Acumen

Relationship Management

Job description

Title: Regional Sales Manager – Key Accounts

Location: Wales, North West England and the Central Belt

Responsibilities

• Leading and coaching a team of Key Account Managers and Contract Sales/Specification Managers
• Delivering ambitious volume growth targets across the region
• Building and driving regional sales strategies aligned to wider business goals
• Collaborating cross-functionally with Marketing, Finance, Merchants, CDC and more
• Managing your own portfolio of key accounts, developing senior relationships with national contractors, house builders, and large construction customers

Qualifications

• Is confident leading people and can balance support with stretch
• Understands how to implement strategy and drive performance through others
• Has strong commercial and collaborative instincts
• Can take ownership of customer relationships at senior level and lead by example
• Brings experience in a similar sales leadership or national account role – ideally within construction, coatings, or a related industry (but we are open)
• Experience managing a field-based team and working with large, contractor-led accounts is ideal. A background within construction, coatings, or a related industry would be a bonus – but we value leadership impact over industry knowledge.

Key success indicators: your team is engaged and outperforming expectations, customers receive the needed support, and your strategy is embedded and delivering tangible results.