Regional Sales Director

Antler; Greater London; Hybrid; GBP 115,000 - 130,000; Full time

Job summary

A leading technology firm in London is seeking a Regional Sales Director to oversee half of the UK sales team. You'll define excellence in sales execution while helping to scale sales across core industries. The ideal candidate will have frontline SaaS sales leadership experience, fluency in MEDDPICC, and a strong data-driven mindset. This position offers a competitive salary of £115K – £130K along with hybrid work options and exceptional benefits.

Benefits

Competitive salary and equity

35 days annual leave

Pension contributions matched

Comprehensive health insurance

Bi-annual all expenses paid team retreats

Professional development budget

Latest Macbook and equipment budget

Qualifications

• Experience leading a sales team in frontline SaaS sales.
• Clear evidence of building consistent quota coverage.
• Ability to coach others on MEDDPICC methodology.
• Comfortable in quarterly-quota selling environments.
• Detail-oriented with a process and data-driven approach.

Responsibilities

• Lead a pod of mid-market AEs to high performance.
• Contribute to a repeatable Sales Playbook for core markets.
• Run weekly reviews and support sessions.
• Partner with RevOps for market expansion plans.
• Own recruitment, onboarding, and performance management.

Skills

Frontline SaaS sales leadership

Quota coverage

MEDDPICC fluency

Process and data-driven

Resilience and resourcefulness

Job description

Location

Hybrid - London Office

Employment Type

Full time

Location Type

Hybrid

Department

Sales

Compensation

• £115K – £130K • Offers Equity • Offers Bonus • Double OTE

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world‑class benefits in place. More on working at Sona here.

About the Role

As our new Regional Sales Director, you’ll lead half of our UK sales team and play a pivotal role in scaling how Sona sells across our core frontline industries: Social Care and Hospitality.

You’ll define what great sales execution looks like in a fast‑growing, AI‑native SaaS company with a market‑leading, must‑have product. You’ll own performance and coaching for a talented pod of AEs and help sharpen the processes and Playbook that help us consistently win new business.

Responsibilities

• Coach and lead a pod of mid‑market AEs (£50k-250k ACV) to sustained high performance, enabling ramp‑stage reps to reach full attainment and driving increasing average deal size among seasoned reps
• Contribute to a repeatable Sales Playbook tailored to buyers in our core markets that can be adopted in other verticals
• Run weekly reviews and deal‑level support sessions, ensuring rigorous forecasting and sales discipline via MEDDPICC methodology
• Partner with RevOps and Sales leadership to assess expansion opportunities, build go‑to‑market plans and execute new team launches
• Own team recruitment, onboarding, culture building and performance management to maintain a high‑performing sales organisation
• Drive a customer‑first, data‑driven culture, identifying funnel drop‑off points and optimising conversions at every stage

Requirements

• Experience in frontline SaaS sales leadership with clear evidence of building consistent quota coverage across a team
• A background as a quota‑bearing AE
• MEDDPICC fluency is a must; you can coach others in its application
• Comfortable working in quarterly‑quota selling cycles and net‑new logo environments
• Process and data‑driven, detail‑oriented - able to diagnose issues from funnel data and drive improvement
• You thrive in startups with fast‑paced, ambiguous environments that require resilience and resourcefulness
• Bonus: background in Force Management / Command of the Message frameworks; experience recruiting high‑quality SDRs/BDRs

Benefits

• Salary: £115‑130k + double OTE (uncapped)
• Hybrid working with 3 days/week in our London office (Soho)
• Share options
• 35 days annual leave (25 days standard plus 10 flexible public holiday days)
• Extra day of leave for every year of service
• Pension contributions matched up to 5%
• Comprehensive health insurance
• Enhanced parental leave & pay
• Co‑working space stipend for those based outside London
• Bi‑annual all expenses paid team retreats
• The latest Macbook and equipment budget for your home office
• Professional development budget
• Unlimited free books

Compensation Range: £115K - £130K