Programmatic Media Buyer (Middle/Senior)

Madfish; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An iGaming operator is seeking a Media Buyer to join their team. This role involves developing and executing programmatic advertising campaigns in the betting industry, optimizing campaigns, and analyzing performance data. Candidates should have a strong understanding of digital marketing principles, programmatic platforms, and data analysis tools. The position offers flexible working conditions, 28 vacation days, and a supportive work environment.

Benefits

28 calendar days of vacation

Paid sick leave

Flexible work schedule

Compensation for courses and training

Sports compensation

Qualifications

• Strong understanding of media buying principles and audience targeting.
• Experience with programmatic advertising and DSPs such as DV360.
• Proficiency in data analysis tools and reporting metrics.

Responsibilities

• Develop programmatic advertising campaigns in the betting industry.
• Optimize campaigns to meet specified goals and KPIs.
• Analyze campaign performance and provide reporting.

Skills

Digital marketing fundamentals

Advertising technologies

Programmatic platforms experience

Data analysis and reporting tools

Basic Excel skills

Tools

Voluum

Tableau

Google Sheets

Job description

BigD is seeking a talented Media Buyer to join our dynamic team. BigD is an iGaming operator focused on the LATAM (top brand). But that’s not all — we also have a thriving Affiliate Program, a handy Payment solution, and an AI user acquisition solution. We are a big family of over 500+ creative minds.

Key Responsibilities

• Develop and execute programmatic advertising campaigns in the betting and gambling industry;
• Monitor and optimize campaigns to meet goals and KPIs;
• Analyze campaign performance data and provide regular reporting;
• Work with creative teams to develop ad creative and landing pages;
• Stay up-to-date with industry trends and changes in programmatic advertising technology;
• Build relationships with programmatic vendors and platforms to ensure campaign success;
• Manage budgets and pacing across campaigns.

Skills and Experience Needed

• Strong understanding of digital marketing fundamentals: media buying principles, placement selection, audience targeting, and campaign performance evaluation (CPM, CPC, CPV, CTR, VTR, reach/frequency, and conversion metrics);
• Strong understanding of advertising technologies, programmatic buying;
• Experience in working with programmatic platforms (for example working with any DSPs such as DV360, The Trade Desk, Adtarget, Admixer etc);
• Experience in working and understanding tracking and ad serving systems such as Voluum, Keitaro etc.;
• Proficiency in data analysis and reporting tools is required.;
• Basic Excel and Google Sheets skills are also highly required.;
• Experience in working with Tableau could be an advantage.

Working Conditions

• Direct communication with the core TEAM
• 28 calendar days of vacation
• Paid sick leave
• Sports compensation
• Compensation for courses and training
• Day off for birthday
• Flexible work schedule
• Regular salary reviews
• Salary paid at a favorable rate
• Non-toxic work environment, free of bureaucracy
• Stable salary payment