Product Marketing Specialist

Visa; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services company is seeking a Product Marketing Specialist to join their Global Product Marketing team. This role requires expertise in B2B marketing, with responsibilities including coordinating go-to-market plans, creating marketing narratives, and developing content. Ideal candidates will have a strong project management background, excellent communication skills, and proficiency in Microsoft Office. The position is full-time and based in Greater London with no remote work option.

Qualifications

• Experience in B2B product marketing or product management.

Responsibilities

• Coordinate GTM plans for product launches.
• Create marketing messaging and narratives.
• Develop marketing content for global teams.
• Drive research and disseminate findings.

Skills

Sales Experience

Marketing

Customer Service

Communication skills

Product Management

Project Management

Tools

Microsoft Office

Job description

Why Join Us

Visa Direct is one of Visa’s fastest-growing capabilities enabling real-time money movement across the globe. Our Global Product Marketing team plays a critical role in shaping how Visa Direct is positioned launched and adopted by clients worldwide. If you’re passionate about payments technology marketing and data-driven insights this is your opportunity to make an impact in a dynamic global environment.

The Role

We are looking for a Product Marketing Specialist to join the Visa Direct Product Marketing team. This role is ideal for someone with 35 years of experience in product marketing or related fields who wants to deepen expertise in a global high‑growth payments environment. You’ll support go‑to‑market activities for Visa Direct and related products working closely with senior team members to deliver research insights and marketing content that drive product adoption and client engagement.

Reporting to the Senior Manager Product Marketing you will play a key role in connecting product strategy to marketing execution ensuring our solutions resonate with clients and deliver measurable impact.

What You’ll Do

• Co‑ordinate GTM plans for product launches pulling together multiple teams
• Create product and audience specific intel marketing messaging value propositions and narratives
• Develop marketing content to support global and regional teams
• Coordinate and drive research and deliver plans and materials to support dissemination of findings internally and externally

Key Internal Partners

• Global Product Management
• Sales Enablement
• Customer Growth
• Integrated Marketing Field Marketing
• Sales and Sales Operations
• Corporate Communications
• Analytics and Research teams

Minimum Qualifications

• Experience in B2B product marketing product management or related roles
• Strong project management skills with attention to detail
• Proven ability to craft positioning messaging and content for B2B audiences
• Excellent written and verbal communication skills
• Strong collaborative mindset and eagerness to learn
• Proficiency in Microsoft Office (PowerPoint Excel)
• Ability to manage multiple tasks and deadlines in a fast‑paced environment across time zones

Preferred Qualifications

• Experience in tech B2B payments or fintech
• Experience working in a matrixed organisation

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Full‑time

Key Skills

• Sales Experience
• Marketing
• Customer Service
• Communication skills
• Military Experience
• Retail Sales
• Product Demos
• Customer Support
• Product Management
• Product Development
• Unity
• Microscopy

Experience

years

Vacancy

1