Product Marketing Manager, THE TALENT SET

Guardian Jobs; Canterbury; Hybrid; GBP 38,000 - 41,000; Full time

Job summary

An innovative higher education institution in Canterbury is seeking a strategic Product Marketing Manager to lead impactful marketing strategies. You will collaborate closely with academic leadership and manage a team to drive student recruitment. Ideal candidates have a strong background in product marketing within a higher education context, excellent leadership skills, and a data-driven approach. This role offers a salary between £38,249 and £40,497 and hybrid working opportunities.

Qualifications

• Proven experience in product marketing and strategy execution.
• Strong understanding of higher education marketing and student recruitment.
• Experience leading teams and managing multiple projects.

Responsibilities

• Lead the development of subject and course positioning.
• Act as liaison between marketing, academic schools, and external partners.
• Oversee marketing materials ensuring brand and compliance standards.
• Manage course communications and digital content updates.

Skills

Leadership

Strategic thinking

Analytics

Collaboration

Communication

Job description

Product Marketing Manager

Higher Education

Canterbury – hybrid

£38,249 - £40,497

We are delighted to be partnering with an ambitious University as they launch their new strategic framework. It places collaboration, courage, and creativity at its heart as they seek to enrich communities and shape sustainable futures.

The University is seeking a strategic and collaborative Product Marketing Manager to lead the development and execution of impactful marketing strategies that bring its course portfolio to market. Reporting to the Director of Marketing, the postholder works closely with academic leadership—often as a member of a School Executive Team—to support student recruitment targets and align marketing activity with the university's new vision.

The postholder is responsible for driving product positioning, messaging, and integrated campaigns that showcase subject strengths and unique selling points, ensuring consistency across all platforms. They will lead a team of two Product Marketing Leads, oversee the delivery of product-level marketing plans, and ensure content accuracy and compliance. This role plays a key part in data-informed decision-making, tracking performance and refining strategies to support future growth.

Skillset and Responsibilities;

• Lead the development of subject and course positioning, working closely with Market Insights, Campaigns, and academic colleagues.
• Act as the key liaison between Marketing, academic Schools, and external partners for product-related communications.
• Line manage two Product Marketing Leads, providing strategic direction, mentoring, and performance oversight.
• Oversee the creation and consistency of marketing materials across all channels, ensuring alignment with brand, tone, and compliance standards.
• Manage course communications plans and digital content updates, supporting student recruitment and conversion from enquiry to enrolment.
• Coordinate integrated marketing activity across teams and track performance using KPIs and analytics to inform continuous improvement.
  
  
  

To be considered for this position please apply with your CV as soon as possible, the deadline for applications will be Tuesday 26th August 2025

• Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set*
  
  
  

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.