Product Marketing Analyst

Amplience Ltd.; United Kingdom; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading tech company in the UK is seeking a Product Marketing Analyst to provide actionable insights and drive product marketing strategies. The role involves cross-functional collaboration, market analysis, and performance tracking. The ideal candidate will have strong data analysis skills and experience in product marketing. Competitive salary range of £70,000 - £80,000 per year offered.

Benefits

Pension Scheme

25 days paid holiday

Enhanced Maternity & Paternity Leave

Sick Pay

Study Leave

Employee Referral Bonus

Qualifications

• Proficient with tools such as Gainsight, Monday, Confluence, Jira.
• Experience gathering and synthesizing customer feedback into concise summaries.

Responsibilities

• Own competitive landscape monitoring.
• Measure the performance of launches and product marketing initiatives.
• Partner with Product to synthesize customer feedback into actionable insights.

Skills

Data analysis

Market research

Data visualization

Competitive analysis

Customer feedback synthesis

Education

2–4 years of experience in product marketing, market intelligence, or data analysis

Proficiency with data and analytics tools

Tools

Salesforce

Google Analytics

Power BI

Tableau

Job description

Product Marketing Analyst

Department: Product Marketing

Employment Type: Full Time

Location: Manchester, UK

Reporting To: Rachel Tonner

Compensation: £70,000 - £80,000 / year

Description

As a Product Marketing Analyst, you’ll be the analytical heartbeat of the Product Marketing & Enablement (PM&E) team — turning data, insight, and feedback into actionable intelligence that sharpens Amplience’s product positioning, messaging, and go-to-market effectiveness.

You’ll work cross-functionally with Product, Sales, and Marketing teams to identify market opportunities, track competitive movements, analyse performance, and provide the insights that help shape both strategy and execution.

This role is ideal for someone who loves digging into data, storytelling with insight, and translating complexity into clarity.

Key Responsibilities

Competitive Intelligence & Market Analysis

• Own Amplience’s competitive landscape monitoring. Track product capabilities, pricing models, and market trends to inform positioning and messaging frameworks.
• Maintain and evolve competitive battlecards, win/loss summaries, and trend reports for product marketing, sales and product teams.
• Track usage and performance of Sales Enablement assets — including content utilisation, engagement, and win rate impact.
• Partner with Copywriter and PMM to turn win/loss data into customer narratives and competitive stories.

Product & Launch Analytics

• Measure the performance of launches and product marketing initiatives, including feature adoption, website analytics for product and solution pages, and engagement with enablement assets.
• Work with various stakeholders to build dashboards and share insights that connect marketing and product performance.

Customer & Product Feedback Loop

• Partner with Product to synthesize customer feedback, NPS data, and usage metrics into actionable insights that influence roadmap and prioritisation.
• Identify recurring themes that signal opportunity or risk.

Persona & Market Validation

• Support persona development through data and research — validating audience segments, use cases, and vertical opportunities.

Insight Communication

• Present findings clearly and visually to stakeholders, creating concise, actionable insight packs for PM&E, Product, and Sales leadership.

Collaboration & Cross-Functional Alignment

• Work hand-in-hand with Product Marketing Manager to feed insights into launch planning, positioning updates, and content priorities.
• Partner with the Copywriter and Designer to inform messaging and creative direction with data-led evidence.

What You’ll Bring (Skills, Experience & Mindset)

Experience & Technical Skills

• 2–4 years’ experience in product marketing, market intelligence, or data analysis — ideally in a B2B SaaS, martech, or ecommerce environment.
• Proficiency with data and analytics tools (e.g. Salesforce, HubSpot, Google Analytics, G2, Power BI, Tableau, Mouseflow, or Looker).
• Proficient with tools such as Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
• Demonstrated ability to turn quantitative and qualitative data into insight-driven recommendations.
• Strong understanding of competitive analysis, market segmentation, and customer journey analytics.
• Skilled in data visualisation and storytelling — able to make insights accessible and actionable for non-technical audiences.
• Familiarity with SEO, web analytics, and content performance metrics (helpful for analysing product marketing website and asset performance).
• Experience gathering and synthesising customer feedback (NPS, G2, interviews, win/loss, usage telemetry) into concise summaries.
• Comfort managing and maintaining internal knowledge dashboards or competitive intelligence repositories.
• Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.

Mindset & Attributes

• Curious and commercially minded: you want to know not just what happened, but why — and what we should do next.
• Structured and detail-oriented: you’re meticulous with data accuracy, but able to step back and see the bigger narrative.
• Collaborative by default: you thrive in cross-functional environments, working fluidly with Product, Sales, Marketing, and Design.
• Communicative and confident: you can explain complex findings clearly and influence decisions with data-backed arguments.
• Adaptable and proactive: you enjoy working in a fast-moving environment where priorities evolve quickly.
• Mission-driven: you care about helping Amplience deliver on its vision — redefining how content powers commerce through insight and intelligence.

What Success Looks Like

• PM&E and Product teams rely on your dashboards, battlecards, and reports as the single source of truth for market and performance insight.
• Product launches and messaging updates are grounded in evidence, not assumption. You can clearly demonstrate how your insight has influenced a change in positioning, roadmap, or enablement focus.
• Stakeholders across Product, Sales, and Marketing cite your work as critical to understanding “what’s working” and “what’s next.”

Benefits

Pension Scheme

• Auto-enrolled after 3 months' service
• Salary sacrifice scheme to maximise tax efficiency
• 5% employee contribution, matched by 5% from Amplience
• Employer: Titan Group (financial advice)
• Provider: Aegon

Annual Leave

25 days paid holiday as standard

Length of Service Entitlement

• UK Team Entitlement - 3+ years continuous service | 26 days annual leave entitlement
• 4+ years continuous service | 27 days annual leave entitlement
• 5+ years continuous service | 28 days annual leave entitlement
• 6+ years continuous service | 29 days annual leave entitlement
• 7+ years continuous service | 30 days annual leave entitlement

Enhanced Maternity Leave

• 12 weeks full pay
• 12 weeks at 50% pay
• 15 weeks at statutory maternity pay (SMP)
• 13 weeks unpaid

Enhanced Paternity Leave

• 2 weeks full pay

Sick Pay

• Up to one month’s full pay per calendar year (at company discretion, with medical certificate)

Study Leave

• 5 days for employees on accredited long-term courses (12+ months)

Birthday Leave

• One paid day off during your birthday month

Company-Wide Recharge Days

• One day off per quarter for the whole business – rest, recharge, and reset
• All roles are laptop-enabled
• Working arrangements agreed with your line manager
• Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)

Holiday Buy Scheme

• Purchase up to 5 extra days per year, repaid through salary deductions

Cycle to Work Scheme

• Save on bikes & accessories via tax-efficient payments (Blackhawk Network)

Tech Scheme

• Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)

Season Ticket Loan

• Advance loans available for travel tickets, repaid via payroll

Charity/Volunteer Days

• Up to 3 paid days a year for volunteering or charity work

Payroll Giving (CAF – Give As You Earn)

• Tax‑free donations to UK charities, directly from your salary

Eyecare

• Reimbursement for a standard eye exam every two years

Employee Referral Bonus

• £1,200 / €1,400 / $1,500
• 50% paid at 4 months, 50% at 7 months post-hire