Product Consultant, Sports & Entertainment Innovation

Omnicom Media Group; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing agency is seeking a Senior Consultant in the sports and entertainment sector. This role requires a proven track record in data technology and commerce, with key responsibilities including market analysis, client auditing, and product development. The successful candidate will lead initiatives to create innovative products that enhance brand activation in sports and entertainment, working closely with digital platform partners. A hybrid working model is offered to support work-life balance.

Benefits

Flexible working

Comprehensive training and development plans

Diversity, Equity & Inclusion initiatives

Qualifications

• Strong background in sports and entertainment.
• Proven ability to design and deliver innovative products.
• Commercial acumen.
• Strong understanding of digital platforms.
• Skilled at analysing market trends.

Responsibilities

• Analyse the future landscape of sports & entertainment.
• Audit client needs and understand Fuse capabilities.
• Identify new products and services.
• Develop and execute a go-to-market plan.

Skills

Background in sports and entertainment

Experience in data technology and commerce

Commercial acumen

Strong understanding of digital platforms

Analysing market trends

Excellent communication and presentation skills

Ability to influence senior stakeholders

Strategic thinking

Job description

Overview

Reporting to : Global CEO

We are looking for a senior consultant from the sports and entertainment sector with a proven track record in data technology and commerce. You will help shape and launch a new generation of market-leading products. This role puts you at the forefront of modern marketing and media. You will be part of building solutions that change the way brands activate in sport and entertainment from planning right through to measurable sales impact. The successful candidate will lead a high-profile programme to develop and integrate future-facing tools aligned with our new global proposition. You will work closely with our specialist teams, Omnicom's global network and our partners at leading platforms such as Google and TikTok. Our mission is to give brands the tools to plan smarter, activate faster, optimise continuously and sell more, creating a new standard for how sport and entertainment drive measurable business growth.

Responsibilities

• Analyse the future landscape of sports & entertainment in a commercial and marketing context
• Audit client needs
• Gain a deep understanding of Fuse capabilities
• Get under the skin of Omnicom's broader tech tools and agency capabilities
• Evaluate Omnicom partner offerings including joint ventures with major digital platforms
• Identify new products and services
• Build business cases and investment plans for new propositions
• Define talent and collaboration strategies across internal and partner teams
• Develop and execute a go-to-market plan including client targeting, commercial modelling, pipeline building and marketing / PR activation

Qualifications

• Strong background in sports and entertainment with experience in data technology and commerce
• Proven ability to design and deliver innovative products and services in a marketing or media environment
• Commercial acumen and a track record of delivering innovative products or services
• Strong understanding of digital platforms and partnerships
• Skilled at analysing market trends and identifying growth opportunities
• Ability to influence senior stakeholders and work across multi-disciplinary teams
• Excellent communication and presentation skills
• Strategic thinker with the ability to translate vision into actionable plans

You must be eligible to work in the UK.

Additional Information

Fuse job descriptions are not intended to be restrictive and are a guideline to the duties in this role. We are committed to providing comprehensive training & development plans for all team members.

About the Agency

Culturally Connected Seriously Effective.

A global agency with local expertise connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections make our clients more memorable - the key to unlocking effectiveness.

Powered by Omnicom Media Group we bring an extra edge to strategy execution and measurement. Our work has won numerous awards and the industry frequently recognises our people as top performers in their field. We place great importance on trusted relationships, sound moral judgement and strong governance all delivered through transparent processes.

We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide working with incredible clients including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonalds and Just Eat. Follow us @fuseagency. Visit us online. Find us on LinkedIn

Flexible Working

We are committed to supporting flexibility for our people while fostering collaboration, innovation and teamwork. We have a hybrid working model (three days in the office, two working remotely). Our standard working hours are 9:30–17:30, with core hours of 10:30–16:30. We offer flexibility in how you manage your day, whether in the office or remote.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best.

Diversity, Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing an inclusive environment that reflects today’s society where everyone can bring their true selves to work and where diverse voices and backgrounds are valued, heard and well-represented.