Product and Proposition Director

Bupa; Salford; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading healthcare company is seeking a Product and Proposition Director to shape and deliver its product strategy, enhancing customer experiences. This role requires strategic thinking, leadership, and a strong background in product development to drive operational efficiency and innovation across the organization.

Benefits

25 days holiday

Bupa family health insurance

Enhanced pension plan

Free health assessment

Target bonus of 30%

Company car allowance

Qualifications

• Demonstrated ability to bring new products from inception to market launch.
• Proven experience in managing high-performing teams.
• Confidence in working with ambiguity and incomplete data.

Responsibilities

• Define and deliver the Product and Proposition strategy.
• Lead end-to-end proposition lifecycle to align with customer needs.
• Mentor and develop high-performing teams.

Skills

Innovative product development

Strategic planning

Project management

Leadership

Communication

Job description

Overview

Product and Proposition Director – Health Services

Location: London/Manchester

Reporting to: General Manager, Health Services

Contract: Permanent • Full Time – 37.5 hours

We consider all types of flexibility, including locations, hours and working patterns.

We make health happen!

Bupa has set an ambition, at the heart of its strategy, to be the world’s most customer centric healthcare company.

Are you a visionary Product/Marketing leader with a passion for customer-centric innovation and strategic growth? Bupa Health Services is seeking a dynamic Product and Proposition Director to shape and deliver our product and proposition strategy, driving forward our Connected Care ambitions and enhancing the lives of millions.

As a key member of the Health Services Executive Team, you will lead the development and execution of our commercial and marketing strategies. You will inspire and motivate teams to deliver innovative market leading propositions and Connected Care journeys that span the entire breadth of provision, working closely with business and transformation leaders as well as digital, technology and data leads. You will partner with the Health Services General Manager and leadership teams to design and deliver the Marketing and Proposition strategy, develop multi-channel proposition solutions that ensure that Annual Operating Plan objectives are met. This is a pivotal role for a strategic thinker who thrives in a fast-paced, purpose-driven environment and is ready to influence at the highest levels.

How you’ll help us make health happen:

Responsibilities

• Define and deliver the short, medium, and long-term Product and Proposition strategy aligned with Bupa’s Savannah goals.
• Lead the end-to-end proposition lifecycle, ensuring alignment with customer needs and operational efficiency.
• Conduct a robust review of the current marketing, product and proposition portfolio to identify opportunities to optimise existing portfolio, leveraging digital, marketing and service strategies and align to Savannah strategy.
• Design and oversee implementation of the end-to-end Proposition lifecycle, ensuring efficient product operations, alignment with customer needs and connected care and driving operational efficiency.
• Develop and manage implementation of the Marketing strategy and solutions to deliver Health Services and Market unit Propositions, ensuring marketing plans support the commercial strategy and achievement of Health Services development and growth plans.
• Build the brand proposition using customer and data insights.
• Collaborate with executive stakeholders to shape and deliver strategic outcomes across the business.
• Lead transformation initiatives that enhance customer experience and operational performance.
• Mentor and develop high-performing teams, fostering a culture of innovation and excellence.

Key Skills / Qualifications

• Demonstrated ability to generate innovative and inspiring ideas for bringing new products from inception to market launch, with a strong emphasis on product lifecycle management (essential)
• Proven expertise in strategic planning, organizational development, comprehensive project management, leadership, and decision-making skills.
• Extensive product development experience, taking the proposition to market from inception to delivery
• Previous experience from a retail/FMCG background at director level (essential)
• Proven experience in managing and engaging high-performing teams.
• Proven expertise in strategic planning, organizational development, and comprehensive project management.
• A proven track record of delivering change by turning ideas into actions and results.
• Confidence in working with ambiguity and incomplete data.
• Experience working within a product operating model.
• A proactive mindset with a customer-first approach and analytical curiosity.
• Strong communication and influencing skills, with the ability to present complex issues clearly.
• Proven ability to present strategic recommendations and complex data at all organizational levels.
• Demonstrated success in influencing at the Director level and driving change in complex environments.
• Strategic thinking and creative problem-solving capabilities.
• Experience managing demanding workloads and tight deadlines.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa family health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Free health assessment for you and your spouse
• Target bonus of 30% based on individual and company performance
• Company car allowance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time

Job Area: Senior Leadership Team

Locations: Home Based, c/o Angel Court; Home Based North, c/o Bupa Place