Premium Seating (Hospitality) Strategy & Sales Director

Two Circles; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading sports and entertainment marketing company seeks a Premium Seating Strategy & Sales Director to drive sales growth and lead partnerships. The ideal candidate excels in closing multi-million-pound deals, managing top-tier teams, and enhancing customer experiences through innovative solutions. Responsibilities include building long-term partnerships and coaching teams to exceed targets. This role offers a chance to reshape premium sales in sports and entertainment. Join us to make a significant impact in a collaborative and data-driven environment.

Benefits

Autonomy to make an impact

Backed by a global business

Collaborative and curious team

Qualifications

• Proven experience leading B2B and B2C premium or hospitality sales.
• A record of delivering revenue growth and long-term client value.
• Experience managing and developing high-performing commercial teams.
• Strong knowledge of CRM systems and digital sales channels.

Responsibilities

• Lead premium seating strategy and sales growth.
• Build and cultivate major partnerships in hospitality and premium sales.
• Coach and empower teams to achieve greater results.
• Drive sourcing for new global premium sales partnerships.

Skills

Business Development

Marketing

Pricing

Analysis Skills

Research Experience

Project Management

Financial Modeling

Leadership Experience

Management Consulting

Analytics

Job description

Description

Two Circles is a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing the way fans spend their money the events that fans attend the channels fans respond to the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally including the English Premier League Red Bull UEFA VISA the NFL Nike and Amazon. We are over 1000 people based out of 15 offices and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

One of the next big chapters is scaling our Premium Experience Strategy & Sales capability. Delivering world-class experiences rethinking how premium sales work in sports & entertainment and building long-term partnerships that deliver a blend of record breaking commerical growth with industry leading experiences for attendees.

We're looking for a Premium Seating Strategy & Sales Director to lead this growth. A commercial force who can win, build and lead major premium & hospitality partnerships like the ones we have with the European Tour Group and The R&A delivering measurable sustained results.

You’ll lead an already high-performing team helping them reach new heights through hands‑on coaching, commercial rigour and creative ambition while driving the sourcing of new global premium sales partnerships.

This is a role for someone who thrives on ownership, innovation and pace and views technology, data and human connection as equally powerful sales tools.

This is your chance to build the future of premium sales in sports and entertainment by leading transformative partnerships, shape a world-class team and redefine how fans experience the world’s greatest events.

At Two Circles you’ll find:

• The autonomy to make a real impact.
• The backing of a global business that believes in playing to win.
• A team that’s collaborative, data-driven and relentlessly curious.

Requirements

You’re a commercially sharp, people-focused leader who’s as comfortable closing multi-million‑pound partnerships as you are coaching a talented team.

You’ll bring:

• Proven experience leading B2B and B2C premium or hospitality sales in sport entertainment or luxury experiences.
• A record of delivering revenue growth, margin optimisation and long‑term client value.
• Experience managing and developing high‑performing commercial teams.
• A curious analytical mindset with the confidence to advise senior clients on emerging trends.
• Strong knowledge of CRM systems, digital sales channels and how AI can transform customer acquisition and service.
• Energy, resilience and an entrepreneurial spirit we play to win together.

Required Experience:

Director

Key Skills: Business Development, Marketing, Pricing, Analysis Skills, Research Experience, Project Management, Research & Development, Strategic Planning, Financial Modeling, Leadership Experience, Management Consulting, Analytics

Employment Type: Full Time

Vacancy: 1