PR & Influencer Assistant (Italian Speaker)

DeMellier; Greater London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A modern luxury handbag brand is seeking a PR & Influencer Assistant to manage influencer relationships, coordinate sample logistics, and support PR strategies. The ideal candidate will hold a degree in Marketing or Communications, be fluent in Italian and English, and have experience in luxury fashion PR or influencer marketing. This role offers a hybrid working model, an annual leave package that increases with tenure, and substantial employee discounts on products.

Benefits

Hybrid-working policy (1-2 days in the office)

Annual Leave package increasing with tenure

Enhanced maternity policy

Time off for charity work

Employee discounts up to 90% off sample sales

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proficiency in Italian & English.
• Previous experience in luxury fashion PR or influencer marketing.
• Deep understanding of the luxury fashion market.
• Exceptional written and verbal communication skills.

Responsibilities

• Manage influencer relationships and analyze campaign metrics.
• Serve as the main contact for sample requests and logistics.
• Support PR strategy implementation and track brand visibility.
• Compile PR and influencer reports for the team.
• Assist in event execution and manage sample trafficking.

Skills

Proficiency in Italian

Exceptional communication skills

Project management abilities

Creative thinking

Understanding of luxury fashion market

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Influencer marketing tools

Job description

JOB DETAILS

We are a modern affordable luxury handbag brand, crafting timeless and elegant styles that are made to last. Founded with a vision to do things differently, we create handbags that empower women, are sustainably sourced and ethically made, and give back to those who need it most. These principles guide everything we do. We are committed to driving change, championing equality, and celebrating women. Through our permanent charity initiative, ‘A Bag, A Life’, every purchase funds lifesaving vaccines and medical treatments for children in need, in partnership with SOS Children’s Villages. To date, we have funded over 1,000,000 vaccines. Join us and be part of an award‑winning, purpose‑driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.

This is an exciting opportunity for the right candidate to join a fast-growing designer fashion brand within the Marketing team. As a PR & Influencer Assistant your responsibilities will include efficient sample management, influencer gifting coordination, monitoring influencer and press coverage and contributing to the success of various marketing initiatives and events.

MAIN RESPONSIBILITIES

Influencer Relations

• Research and identify key influencers within the luxury fashion space.
• Develop and manage influencer relationships, from outreach to execution and performance tracking as well as building on existing database.
• Monitor industry trends and competitor activities to identify opportunities and stay ahead of market developments.
• Analyse PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.
• Maintain and oversee the influencer gifting orders daily, ensuring timely delivery and addressing any delivery issues with the marketing team and warehouse.

Sample Management

• Serve as the main point of contact for all sample requests and external partners such as PR agencies for press and VIP requests.
• Own and update the sample tracker for PR and marketing sample movements.
• Track and retrieve samples from external partners to ensure timely returns.
• Label and mark damaged samples and report to the production team.
• Manage sample logistics, including labelling, packing, unpacking, and sending samples to internal or external teams and the warehouse. Ensure each sample is accurately recorded in the new products import sheet.
• Assist with sample sales, including ordering sample stock from the warehouse, marking each sample for sale, creating cost price and discount files, and returning unsold samples to the warehouse.
• Create new sample SKUs in Zedonk for all samples, including sample sale bags.
• Manage carryover samples in the office/showroom, ensuring proper display, packing, and tracking.
• Maintain accuracy in the sample stock report, ensuring unique barcodes and correct SKU creation.
• Support co‑gifting with retailers, including ordering sample stock, packing, and shipping.
• Perform thorough checks to ensure samples are correctly labelled and barcoded.
• Assist other teams with sample management during busy periods.

Press & VIP

• Support implementation of wider PR strategy to elevate brand visibility and drive engagement within the luxury fashion market.
• Identify and secure opportunities for press placements in shopping features with target publications in global regions.
• Manage sample trafficking for VIP and PR opportunities.
• Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches, and marketing campaigns.
• Assist in execution of events and activations.

Reporting

• Manage content in Tribe, ensuring tagging is fulfilled to aid with wider business reporting.
• Support wholesale with co‑gifting campaigns, ensuring influencer features are tracked and included in the EOC report for presentation purposes.
• Compile weekly and monthly PR and Influencer reports and share with the wider team and stakeholders.
• Share daily influencer gifting updates, highlighting KPIs for the week/month.

THE IDEAL CANDIDATE

• Bachelor’s degree in Marketing, Communications, or related field.
• Proficiency in Italian & English (another European language would be a plus).
• Previous experience in luxury fashion PR, influencer marketing, or related roles.
• Deep understanding of the luxury fashion market, including key players, trends, and consumer preferences.
• Understanding & experience with working with the Italian market.
• Exceptional written and verbal communication skills, with a keen attention to detail.
• Strong project management and organizational abilities, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem‑solving skills, with a passion for innovative storytelling and brand positioning.
• Proficiency in social media platforms and influencer marketing tools.
• Ability to work collaboratively in a fast‑paced, team‑oriented environment.

BENEFITS

• Hybrid‑working policy (1‑2 days in the office)
• Annual Leave package increasing the longer you stay with us
• Enhanced company maternity policy
• Time given yearly to volunteer for a charity of your choice
• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales