PPC Manager

Central Employment Agency; North East; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading eCommerce brand in the UK is seeking a talented PPC Manager to manage and optimize their paid advertising strategy on Google and Microsoft. You will take ownership of paid search accounts and analyze performance metrics to drive profitable growth. Candidates should have 3-5 years of eCommerce experience in PPC management, a deep understanding of advertising platforms, and a strong commercial mindset. This role offers up to £85,000, with opportunities for hybrid work and travel in the North East.

Qualifications

• 3-5 years of experience managing complex eCommerce accounts.
• Strong technical knowledge of Google and Microsoft advertising.
• Experience in managing budgets around £30k.

Responsibilities

• Take full ownership of Paid Search accounts, ensuring performance.
• Optimize PPC campaigns across the UK.
• Conduct continuous analyses to inform strategy.
• Lead ad copy and creative refinements.
• Plan and manage PPC campaigns for European expansion.

Skills

PPC campaign management

Google Ads

Microsoft Bing Ads

Analytical skills

Budget management

Commercial mindset

Job description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented PPC Manager.

You’ll be managing large, complex paid accounts. You’ll work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You’ll take full ownership of their paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals.

Key responsibilities of the PPC Manager:

• Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
• Manage and optimise PPC campaigns across the UK
• Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
• Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
• Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
• Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability across categories.
• Conduct testing on ads, landing pages, and audience targeting to continually improve campaign efficiency. With UX in mind, ensure all campaigns run on PPC direct to an effective page that will generate results.
• Circa 3-5 yrs (agency or in-house), managing complex eCommerce accounts with
• Deep technical knowledge of Google, Microsoft/Bing, Search and Shopping Ads
• A proactive obsession with and its use applications in all aspects of your day-to-day, especially PPC execution.
• Feed management and conversion tracking setup.
• Strong commercial mindset — you understand product margins, ROAS, and profitability, not just traffic metrics.
• Experience managing budgets of circa £30k with a track record of scaling profitably.
• Strategic, analytical, data-driven, detail-oriented, and inquisitive

UK + travel to the North East // Permanent
Up to £85,000 DOE

Glasgow + hybrid // Permanent
Up to £60,000 DOE

UK + travel to the North East // Permanent
Up to £85,000 DOE

Glasgow + hybrid // Permanent
Up to £60,000 DOE

UK + travel to the North East // Permanent
Up to £85,000 DOE

Glasgow + hybrid // Permanent
Up to £60,000 DOE