PPC Manager

Pitchup.com; Remote; GBP 40,000 - 50,000; Full time

Job summary

A leading online travel platform is seeking a Performance Marketing Manager to drive both domestic and international campaigns with an annual spend of £2.5m. The ideal candidate will hold significant experience in managing paid search and social campaigns, along with strong analytical skills. This fully remote role offers a salary of £40,000 to £50,000, with benefits such as pension matching, extensive holiday, and private health insurance.

Benefits

Pension match up to 4%

25 days holiday

Life insurance

Private health insurance

Cycle to work scheme

Staff discount scheme for holidays

Qualifications

• Proven track record in managing global paid search and social campaigns.
• Experience in analysing PPC performance metrics for optimization.
• Strong experience in SEO and other online marketing channels.

Responsibilities

• Run effective performance marketing strategies for campaign optimization.
• Maximize productivity through automation and feed integration.
• Make data-driven decisions based on metrics and industry insights.

Skills

Paid search campaign management

Analytical skills

Paid social advertising

Budget management

Communication skills

Problem-solving skills

Education

Degree in STEM or related field

Tools

SA360

Job description

Want to work with an award-winning and quickly expanding company. We are a travel site making it a doddle to book camping, glamping and caravan sites all over the world with over 6000 to choose from.

We receive 40m annual visits and up to 9173 bookings per day – so far we’ve booked 500m worth of holidays helping more than 17m holidaymakers make their great escape.

Over the last two years we’ve launched new desktop and mobile websites with an updated look and feel, led a successful campaign to change the law to open more campsites in the UK and adapted our search to give disabled travellers the information they need. And with a fifth of our business coming from outside the UK already, we’re just getting going.

You’ll join a nimble team of 70 based in 10 countries: we’re a 100% remote business so we all work from home, getting together from time to time when we can. The company is profitable and was founded in 2009 by former staff with a background in the holiday park sector.

About the role

You will run the performance marketing activity alongside the Performance Lead – currently paid search / PPC and paid social with 2.5m annual spend – underpinning ambitious plans for domestic and international growth. As such the role encompasses optimising ROI / revenue growth, geographic expansion, automation (including monitoring our existing integrations) and supporting the identifying and executing of growth initiatives including experimentation.

• Run effective performance marketing strategies launching / optimising campaigns locally and internationally
• Maximise productivity through automation and feed integration
• Rapidly identify high‑potential ideas via a test and learn approach
• Support the building out of the international plan and global expansion targeting local search engines as appropriate
• Suggest implementing monitoring tools and aid the process / reports for analysing PPC performance
• Assist with the balancing of revenue / lead growth with acceptable ROI levels appropriate to market entry stage and LTV
• Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
• Work closely with other channels to achieve business goals encompassing cannibalisation, keyword opportunities and ad copy
• Make data‑driven decisions based on metrics, industry insights, market trends and the competitive landscape
• Contribute to broader growth strategy and keep abreast of PPC, SEM and paid social trends

About you

• Proven track record of setting, delivering and running 5m annual spend global paid search and social campaigns efficiently while increasing revenue and traffic ideally within an online travel company or complex e‑commerce business
• Strong experience in paid search with at least 3-4 years of experience
• Experience in paid social is advantageous (Meta / TikTok)
• SA360 experience required (template management experience is a bonus)
• French or Spanish language skills highly desirable
• Excellent analytical and problem‑solving skills with demonstrable passion for e‑commerce marketing and knowledge of other online marketing channels and their interactions with performance marketing including attribution
• Commercially focused and driven with the ability to work towards metrics and manage budgets
• Ability to work to deadlines in a fast‑paced environment
• Excellent verbal and written communication skills
• Ideally a background (e.g. degree) in a STEM or other numerate discipline

Salary

£40,000 to £50,000

Benefits include

• Pension match up to 4%
• 25 days holiday, bank holidays
• Life insurance, critical illness cover, group income protection
• Aviva private health insurance
• Enhanced maternity and paternity leave
• Cycle to work scheme
• Staff discount scheme for holidays