PPC Manager

Vertu Motors; Gateshead; Hybrid; GBP 30,000 - 38,000; Full time

Job summary

A leading automotive company in Gateshead is seeking a PPC Manager to manage and optimize campaigns on Google and Bing. The ideal candidate will have 3-5 years of experience in PPC management, strong analytical skills, and proficiency in Google Ads and Bing Ads. This role offers a competitive salary of up to £37,500 with hybrid working options and various benefits including holiday, training, and pension schemes.

Benefits

25 days holiday plus bank holidays

Access to online rewards platform

Colleague purchase schemes

Pension

Enhanced maternity leave

Qualifications

• 3-5 years of hands-on experience managing PPC campaigns, preferably in automotive or retail.
• Experience managing large budgets and optimizing spend.
• Proficiency in Excel and reporting platforms.

Responsibilities

• Develop, manage, and optimize PPC campaigns across Google and Bing ads.
• Monitor campaign performance and provide actionable insights.
• Collaborate with the marketing team on PPC strategies.

Skills

Campaign management

Analytical skills

Google Ads

Bing Ads

Budget management

A/B testing

Excel proficiency

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Job Title: PPC Manager

As a PPC Manager, you will be responsible for managing, monitoring, and optimizing our PPC campaigns across Google and Bing. You will work closely with the marketing team to develop and execute strategies that drive traffic, generate leads, and maximize ROI for our business units. This is a pivotal role where you will contribute directly to our online marketing success.

Responsibilities:

1. Develop, manage, and optimize PPC campaigns across Google and Bing ads.
2. Conduct keyword research, audience targeting, and ad copy creation to ensure effective campaigns.
3. Monitor campaign performance and deliver actionable insights to improve CTR, conversion rates, and ROI.
4. Manage budgets effectively, ensuring efficient allocation of advertising spend.
5. Collaborate with the marketing team to align PPC strategies with overall business goals and marketing initiatives.
6. Perform A/B testing on ad creatives and landing pages to enhance performance.
7. Stay updated with the latest search trends and updates in PPC and digital advertising.
8. Generate detailed performance reports and present findings to stakeholders.
9. Identify opportunities to expand online presence for dealership groups while maintaining efficiency.
10. Work with the SEO team to share learnings and develop cross-channel best practices to improve overall search performance.

Requirements:

1. 3-5 years of hands-on experience managing PPC campaigns, preferably in automotive or retail industries, including shopping campaigns.
2. Proficiency in Google Ads, Bing Ads, SA360, and related platforms such as GA4, Google Tag Manager, and Google Merchant Center.
3. Experience managing large budgets and optimizing spend to meet business objectives.
4. Strong analytical skills with the ability to interpret data and make data-driven decisions.
5. Ability to manage multiple campaigns and deadlines simultaneously.
6. Proficiency in Excel (pivot tables, VLOOKUPs) and reporting platforms like Looker Studio.
7. Experience in A/B testing and performance optimization.
8. Knowledge of automotive inventory advertising tools (e.g., VDP pages) is a plus.
9. Understanding of other digital marketing channels such as SEO, display, and paid social.

Compensation and Benefits:

We offer a competitive salary of up to £37,500, with hybrid working from our office in Gateshead. Our benefits include 25 days holiday plus bank holidays, access to an online rewards platform, colleague purchase schemes, preferential service rates, share schemes, pension, and enhanced maternity leave. We are committed to your personal development through ongoing training and career progression opportunities.