PPC Manager

Central Employment Agency (North East) Limited; Cardiff; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading eCommerce firm is seeking a talented PPC Manager to take ownership of their paid Google and Microsoft advertising strategy. This full-time, onsite role involves managing complex accounts and collaborating closely with in-house Marketing and Creative teams. The ideal candidate will have strong analysis skills, experience in PPC campaign management, and a passion for driving profitable growth in expanding markets across Europe.

Qualifications

• Experience managing paid Google and Microsoft advertising accounts.
• Ability to conduct analysis and optimize ROAS targets.
• Excellent communication skills to collaborate with creative teams.

Responsibilities

• Take full ownership of the company's Paid Search accounts.
• Manage and optimise PPC campaigns across the UK.
• Conduct continuous analysis informing strategy and promotional activity.
• Lead the creation and testing of ad copy and creative briefs.
• Plan and manage UK PPC campaigns for European expansion.
• Continuously monitor performance and deliver actionable insights.

Skills

PPC campaign management

Data analysis

Collaboration with marketing teams

Job description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented PPC Manager.

• Full time onsite role

You’ll be managing large, complex paid accounts. You’ll work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You’ll take full ownership of their paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals.

Key responsibilities of the PPC Manager:

• Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
• Manage and optimise PPC campaigns across the UK.
• Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
• Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
• Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
• Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability ac...