PPC Manager

Central Employment Agency (North East) Limited; Aberdeen City; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading eCommerce firm in Scotland is looking for a PPC Manager to oversee their paid search accounts. In this full-time onsite role, you will manage complex PPC campaigns and collaborate closely with marketing teams to ensure campaign success. You will be responsible for the strategic direction of Google and Microsoft advertising while delivering actionable insights on campaign performance. Ideal candidates will have extensive experience in PPC management and strong analytical abilities.

Qualifications

• Extensive experience in managing large PPC accounts.
• Proven ability to deliver profitable growth through paid search.
• Strong analytical skills to inform marketing strategy.

Responsibilities

• Oversee and optimize paid search accounts for consistent performance.
• Conduct ongoing analysis to inform PPC strategy and targets.
• Collaborate with content and design teams for ad creation.

Skills

PPC campaign management

Performance analysis

Ad copy creation

Collaboration with marketing teams

Job description

Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in their sector. They have a new and key in-house role, hiring a talented PPC Manager.

• Full time onsite role

You’ll be managing large, complex paid accounts. You’ll work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You’ll take full ownership of their paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals.

Key responsibilities of the PPC Manager:

• Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
• Manage and optimise PPC campaigns across the UK.
• Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
• Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
• Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
• Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability ac...