PPC Account Director

Fuse; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media agency in London is seeking an experienced PPC Account Director to lead strategic search campaigns for major brands. Applicants should have a solid background in paid search, strong client management capabilities, and experience in leading teams. The role offers a hybrid working model and emphasizes commercial acumen and collaboration with other teams to ensure success in meetings and performance targets.

Benefits

Flexible working hours

Training and development opportunities

Qualifications

• Solid experience in integrated search campaign management.
• In-depth working knowledge of the Google Ads platform is essential.
• Experience with team management and leadership.

Responsibilities

• Lead and set strategic direction for search across accounts.
• Engage with clients and senior stakeholders daily.
• Support the team and deliver training and management.

Skills

Commercial acumen

Planning

Client Management

Team Player

Proactive

Organised

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

Overview

MG OMD are searching for an experienced PPC Account Director to join their award-winning team. This person will work closely with major search platforms to deliver best-in-class advertising campaigns for some of the UK’s biggest household brands. An ability to establish strong working relationships with clients and media partners is crucial, as is the capacity to collaborate with and challenge vendors on all aspects of search advertising. The Account Director role also has a particular focus on commercial acumen within the team.

Responsibilities

• The Account Director will implement planned strategies, align with MG and client business goals, and adhere to commercial agreements. They will lead and set the strategic direction for search across their accounts, and map growth opportunities through the search maturity framework to incorporate the latest practices, products, and approved vendors.
• As the senior lead across their accounts, advocate for the strategic direction to clients and stakeholders, ensuring that PPC aligns with other paid media activities. Ad hoc support for new business pitches may be required to support the agency’s growth.
• Demonstrate strong leadership and team management skills. Lead the account and support the team, provide thought leadership and strategy, manage relationships, and ensure processes are followed rigorously. Onboard new team members and foster growth and development of specialists within the team.

As an Account Director you should be 100% confident in your knowledge of paid search and comfortable recommending strategies and tactics to clients. You will have solid experience in integrated search campaign management and ensure all work is delivered on time and to a high standard. An in-depth working knowledge of the Google Ads platform is a must (experience with SA360 and other bid management platforms is a bonus).

Supporting the wider activation team on day-to-day implementation, alongside driving client performance to meet targets and expectations.

Core capabilities and requirements

• Commercial acumen: Ensure bookings, billables and utilization in accordance with commercial agreements and business priorities.
• Planning: Forecast and plan to the client’s business goals, delivering detailed responses and engaging with internal teams.
• Implementation: Roadmap and lead key workstreams while engaging relevant stakeholders for seamless execution to advance search maturity.
• Organised: You are organized and able to create and work through processes to ensure best-in-class account management.
• Client Management: Engage with clients and senior stakeholders daily, advocating for search strategies that support account growth.
• Team Player: Develop talent within the marketing team to help them achieve their full potential.
• Platform Experience: Google and Microsoft Ads experience. Search Ads 360 experience is preferred but not essential.
• Proactive: Cultivate a growth mindset and self-entrepreneurship; identify areas of growth and take relevant actions.
• Develop & Grow: Install strong, evolving processes aligned with client nuances and identify areas to support and grow your existing team.

Planning

• Able to make plans when needed across annual, quarterly, monthly and ad-hoc situations.
• Work collaboratively with the MG Digital Client Team and other specialist channels during planning phases.
• Monitor performance and respond to actuals vs forecasts.

Client Management

• Day-to-day management with the client, building a strong partnership.
• Communicate efficiently, effectively and professionally; remain calm during unforeseen circumstances.
• Present, vocal and supportive during client reporting meetings.
• Work through challenges and new ways of working with a new client.

Day to Day

• Manage and work with the specialists; monitor campaign performance daily and communicate changes as needed.
• Support the team and deliver training, 1-1s and overall management.
• Collaborate with the Business Director on technology innovation and implementing solutions.
• Support MG OMD with pitches and other tasks as needed.
• Work with the Digital Client Team and wider client internal teams; be a team player.

About the Agency

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that places craft, trust and performance at the heart of media planning and buying. Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, insight, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work.

MG OMD is the second-largest media agency in the UK and has been named Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards. We work with brands including John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK. We are committed to a culture that values diversity of thinking, background and skillsets, supported by training and development. We have IPA CPD Gold accreditation for the 13th year running and CPD Platinum accreditation for the 7th consecutive year, and were featured in the Sunday Times Best Places to Work in 2023 and 2024.

Flexible Working

We support flexibility with a hybrid working model (three days in the office, two remote). Working hours are typically 9:30–17:30 with core hours 10:30–16:30; start and finish times can be adjusted to suit individual circumstances. We encourage open conversations to support high-need periods.

Be Your Best

We are committed to ensuring candidates can be their best. Please discuss any requirements with the Talent Team; you may also email [e-mail] for confidential support.

Diversity, Equity & Inclusion at OMG

OMG is committed to a diverse, inclusive andbelonging culture where everyone can thrive and bring their true selves to work. We value diverse voices and backgrounds and are dedicated to equal opportunity policies.

How to apply

Interested in building your career at Omnicom Media Group UK? We welcome your application here. The description above reflects the role and responsibilities; it does not include the application form fields.