Portfolio Marketing Manager, Material Characterization

PerkinElmer; High Wycombe; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global analytical services provider in High Wycombe is seeking a Portfolio Marketing Manager. The role involves creating marketing strategies, collaborating with various teams, and driving growth for the Material Characterization Portfolio. Candidates should possess a relevant bachelor's degree and have five years of marketing experience, preferably in scientific equipment. This position offers an exciting opportunity to influence product visibility and understand customer needs.

Qualifications

• 5 years experience in marketing, preferably in analytical instrumentation or scientific equipment.
• Strong track record in marketing in a scientific company is preferred.
• Ability to balance technical expertise with business acumen.

Responsibilities

• Help to evolve Material Characterization Portfolio offerings.
• Collaborate with product management/business units to support product launch.
• Produce and implement strategies to drive growth for the Portfolio.

Skills

Excellent communication

Leadership

Collaboration skills

Technical expertise

Business acumen

Education

Bachelor's degree in marketing, chemistry, biochemistry, or related discipline

Job description

Portfolio Marketing Manager, Material Characterization

High Wycombe, United Kingdom

Job ID REQ-055934

The Company

PerkinElmer is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 5,000 team members, the Company serves customers in more than 35 countries. Additional information is available at www.perkinelmer.com

Purpose

This role is responsible for creating the Material Characterization portfolio marketing strategy, new product introduction (NPI) marketing strategy and downstream activities such as content creation, and marketing deliverables execution across all marketing channels, including the website.

Responsibilities

• Portfolio Roadmap: Help to evolve Material Characterization Portfolio offerings by aligning business solutions with customer insights research and end market and target customer needs, by developing effective messaging and building the content architecture in conjunction with market segment needs.
• Product Line Collaboration: Work in collaboration with product management/business units to support the evolution of launching and selling products value selling and customer workflow approach into the applied markets of environmental, industrial, academic, and government.
• Marketing and Commercial Team Collaboration: Work across Segment Marketing, Field Marketing, and Commercial teams to produce and implement effective strategies to drive growth for the Material Characterization Portfolio. Own and implement digital and web marketing content and campaigns.
• Work with Product Management and Customer Facing teams to understand customer pain points and build the appropriate product marketing strategies with value propositions to address them and drive growth. Utilization of competition landscape information from this team and others will be key in the value created by the efforts.
• Customer Insights: Conduct market research to understand customer pain points, needs, and preferences related to the products. Collect and analyze data from customer feedback, surveys, and market trends. Translate insights into actionable marketing products and strategies.
• Demand Generation: Influence and support lead & demand generation, while impacting product visibility to prospects and reputation with customers.

Basic Qualifications

• Bachelor's degree in a relevant field (marketing, chemistry, biochemistry, or related discipline).
• 5 years experience in marketing, preferably in analytical instrumentation or scientific equipment.
• Excellent communication, leadership, and collaboration skills.
• Ability to balance technical expertise with business acumen.

Preferred Characteristics

• Strong track record in marketing in a scientific company.
• Technical experience preferred but not required.

Equal Opportunity

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

To learn more about equal employment opportunity protections, please view the available EEO is the Law, EEO is the Law Supplement, and Pay Transparency Non-Discrimination Provision documents.

Please note that PerkinElmer is an E-Verify Employer in the United States. Additional information about E-Verify can be reviewed here.

Accessibility

PerkinElmer is committed to providing reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. If you have a disability and need assistance with any part of the hiring process or have questions about our workplace accessibility, please email us at [e-mail].

PerkinElmer does not make job offers without conducting interviews with our talent acquisition team. PerkinElmer does not charge any job application fees. Offers of employment or job openings with requests for payment of fees are fraudulent. The FTC has provided additional consumer information regarding such scams here.