Planning Executive, B2B

ZipRecruiter; England; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading media agency in the UK is seeking a proactive individual to support media planning and campaign management. The role involves developing knowledge across channels, communicating with clients, and assisting with financial processes. The ideal candidate should have a curiosity about media trends and strong communication skills. Benefits include competitive health plans, paid time off, and a hybrid work model.

Benefits

Competitive health plans

Mental health days

Paid time off

Qualifications

• Basic understanding of media planning and campaign management.
• Ability to perform routine analysis and define problems.
• Strong interest in the media and marketing industry trends.

Responsibilities

• Assist in developing media planning knowledge across channels.
• Support campaign management, coordinating with teams.
• Communicate effectively with clients and stakeholders.

Skills

MS Office proficiency

Curiosity about media

Effective communication

Problem-solving

Stakeholder relationship management

Tools

TGI

AdIntel

Pathmatics

Job description

Job DescriptionDescription

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are the central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brands.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Media planning craft:

• Develop a baseline of media planning knowledge across channels.
• Learn about DE+I planning and carbon conscious media.
• Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
• Run and analyse reports including competitive, audience insights, etc.
• Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
• Build your own knowledge by staying on top of the latest trends and news impacting the media industry.

Campaign management:

• Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
• Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
• Work closely with activation teams to deliver responses and tactical plans.

Effective communication:

• Update internal and external status reports.
• Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
• Work with your line manager to set objectives and goals in line with your role and agency vision.

Core skills:

Practice Area Knowledge – Fundamental

• Have a basic understanding and competence in MS Office – PowerPoint and Excel in particular.
• Develop a curiosity about the media and marketing industry including trends and challenges.
• Research industry trends and share insights.
• Develop a broad understanding of industry tools, technology, techniques, and systems such as TGI, Adintel, Pathmatics.
• Perform simple tasks independently and present or package findings for the team or clients.

Problem Solving – Fundamental

• Ask questions and perform routine analysis to define problems.
• Generate solutions and suggest additional sources for investigation.
• Seek perspectives and probe for comprehensive understanding.
• Support troubleshooting internally and with third parties.
• Understand industry tools and systems broadly.
• Handle simple tasks independently and communicate findings effectively.

Stakeholder Relationships – Fundamental

• Understand how the agency operates and collaborates with clients.
• Know about the client’s business and key decision-makers.
• Align with client and agency goals and challenges.
• Monitor market trends affecting the client and agency.
• Respond professionally and timely to stakeholder requests.

Effective Communication – Fundamental

• Gather relevant information for understanding complex topics.
• Assist in creating routine communication materials.
• Simplify complex information for clarity.
• Adapt communication style to the audience.
• Answer technical questions clearly, avoiding jargon.

Campaign Management – Fundamental

• Ensure accuracy and thoroughness in logging information.
• Manage campaign implementation, including approvals and finance.
• Deliver accurate reports with basic insights.
• Prioritize tasks and manage multiple deliverables.
• Maintain status sheets and meet deadlines.

Compelling storytelling – Fundamental

• Ask questions to understand story development sources.
• Adapt communication style to the audience.

Ideas Creation – Fundamental

• Ask questions about communication frameworks and trends.
• Contribute to new projects and ideation sessions.

Comms Planning – Fundamental

• Assist in developing communication strategies.
• Support data reporting and audience analysis.
• Understand media channel dynamics and their contribution to plans.

Life at WPP Media & Benefits

We invest in our employees' growth, offering opportunities to learn, network, and grow. Benefits include competitive health plans, retirement plans, paid time off, discounts, and mental health days.

WPP Media is an equal opportunity employer. We foster a respectful culture where everyone belongs and has equal opportunities for career progression.

We believe in teamwork, collaboration, and connection, adopting a hybrid work model with in-office days. Flexible arrangements can be discussed during interviews.

This is a UK-based role requiring the right to work in the UK.

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