Planning Director

TMW Unlimited; London; On-site; GBP 200,000 +; Full time

Job summary

A leading creative agency in London is seeking a Planning Director on a fixed-term contract to cover maternity leave. The role involves managing strategic direction across various accounts, leading meetings, and supporting creative teams. Ideal candidates will have significant creative agency experience and strong interpersonal skills. Join a collaborative team committed to delivering engaging and impactful advertising solutions.

Qualifications

• Significant experience with ATL.
• Experience in writing creative briefs and strategic storytelling.
• Experience working in a creative agency.
• Broad and deep experience in relevant areas.
• Experience with government accounts is advantageous.
• Experience with personalization and dynamic content development.

Responsibilities

• Lead meetings and set the strategic direction of the account.
• Prepare creative decks quickly for stakeholders.
• Push for better work and challenge the creative process.
• Help creatives reach their goals.

Skills

Journey planning

Targeting and segmentation

Messaging platforms

Insight and proposition development

Consumer insight and analytics

Judgment of creative work

Understanding of effectiveness methodologies

Social and digital channel awareness

Presentation skills

Commercial awareness

Job description

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We are looking for a Planning Director to join our team on FTC basis. The opportunity to work on a varied mix of rewarding and fast-paced clients where you’re working on super interesting and non-traditional creative briefs with our partners as well as proper behaviour change campaigns alongside our team of brilliant experts at Walnut/HUL. Join the most welcoming planning team in London and enjoy TMW’s collaborative and supportive culture.

This role actively straddles different agencies and departments, proactively working towards meetings and leading the strategic direction of the account. Responsibilities include setting up creative work, preparing decks quickly for last-minute stakeholders, and engaging with individuals who may not be communication professionals. The role is NOT for someone who delegates the doing; as a Creative Planner, you will seek a ‘leap’—not only a right answer but a more interesting one. We need someone who pushes for better work, challenges the creative process, thinks laterally about solutions, and helps creatives achieve their best.

Please note this role is offered on FTC basis for a maternity cover.

Requirements

Skills

• Strong core skills - journey planning, targeting and segmentation, messaging platforms, insight and proposition development
• Ability to draw on consumer insight and analytics to craft convincing stories that influence senior clients and agency peers
• Good judge of creative work, knows how to help creative teams produce their best work, brand literate
• Good understanding of effectiveness methodologies
• Awareness of social and digital channel developments and technological innovations, with the ability to leverage these to meet brand objectives
• Excellent collaborator and delegator, able to motivate peers and clients
• Excellent presentation and facilitation skills, especially with senior stakeholders
• Commercially astute, able to identify and act on growth opportunities

Experience

• Substantial experience with ATL campaigns
• Experience in writing creative briefs and strategic storytelling
• Experience working in a creative agency environment
• Depth and breadth of experience required
• Experience with government accounts is advantageous
• Experience with personalisation and dynamic content development

Personality

• Substantive, authoritative, and credible
• Adaptive and flexible
• Passionate about communications
• Strong interpersonal skills and emotional intelligence

About Us

The TMW story is built on decades of success for our clients, with offices in London and Bristol serving clients worldwide.

We create ideas that move people.

We believe ideas should work everywhere and deliver real results. Combining digital expertise, heritage in CRM, and award-winning creativity, we make it happen.

TMW is part of UNLIMITED, a fully integrated agency group focused on human understanding through our Human Understanding Lab, uncovering insights that drive performance and business growth.

Our Values

We put people first and believe our values define us:

• Give a Damn: We care deeply about each other, our clients, and our work.
• Be Brave: We challenge each other, stand up, speak out, and try new things to improve ourselves and our work.
• Stay Curious: We seek out new and unusual inspiration everywhere around us.
• Take Pride: We are open, inclusive, and supportive, committed to reflecting society and reaching our potential.