Performance Marketing Manager - FTC

2K; Cambridge; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading games publisher is looking for a Performance Marketing Manager to enhance user acquisition and retargeting strategies. This role involves managing campaigns across platforms, using data-driven insights to improve performance. The ideal candidate will have proven experience in the mobile games industry and proficiency with major advertising tools. Join us to make a significant impact on our marketing efforts.

Benefits

Private Healthcare

Minimum 6% Pension contributions

Employee Assistance Programme

Life Insurance

Performance bonus

Flexible working hours

25 days annual leave

Qualifications

• Proven experience in user acquisition or paid media buying in the video or mobile games industry.
• Hands-on experience with major ad platforms and marketing channels.
• Proficiency with attribution tools to drive continual improvements.

Responsibilities

• Develop and optimise user acquisition and retargeting campaigns across multiple channels.
• Present weekly campaign results and actionable recommendations to stakeholders.
• Craft comprehensive creative briefs and collaborate on marketing assets.

Skills

User acquisition

Paid media buying

Strong problem-solving skills

Communication skills

Tools

AppsFlyer

Google Analytics

TikTok

Meta

Job description

Location: Cambridge, UK – (Remote available within the UK)

This is a Fixed Term Contract ending 30th December 2025.

Are you a performance-driven marketer with a deep understanding of the games industry, with strong knowledge and experience of growing audiences and optimising mobile and PC game discoverability?

As a Performance Marketing Manager at Jagex, you will play a key role in building and scaling our user acquisition and retargeting campaigns across multiple channels and platforms. Sitting at the heart of our central marketing team, this role offers the opportunity to impact multiple teams and audiences. You’ll use data-led insights to guide strategic decisions, develop compelling creative briefs, and continuously refine targeting and segmentation strategies for both mobile and PC platforms.

This is an exciting and influential opportunity to shape the performance marketing and visibility of Jagex’s portfolio, working closely with internal game teams, creative partners, and cross-discipline stakeholders.

What you’ll be doing:

• Develop, manage, and optimise user acquisition and retargeting campaigns across paid social (Meta, TikTok, Google Ads) and ad networks (e.g. Moloco, Quantcast, Adikteev).
• Lead performance-driven creative testing, using insights and analysis to improve campaign impact and efficiency.
• Present weekly campaign results and actionable recommendations to stakeholders across marketing, product, and leadership.
• Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy.
• Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance.
• Craft comprehensive creative briefs and collaborate with internal and external teams on the production of marketing assets.
• Own the development and execution of App Store Optimisation (ASO) strategies, using tools like AppTweak to research trends, monitor competitors, and identify opportunities for growth.
• Support both live and upcoming titles across platforms by identifying key market opportunities through rigorous data analysis.

What we’re looking for:

• Proven experience in user acquisition or paid media buying, in the video and/or mobile games industry.
• Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs.
• Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics.
• Strong problem-solving skills and the ability to interpret complex data into clear, actionable strategies.
• Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability.
• Excellent communication skills and comfort working with cross-functional stakeholders.

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

About Jagex:

Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.

We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.

With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.

As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.