Performance Marketing Manager

ZipRecruiter; Guildford; Hybrid; GBP 65,000; Full time

Job summary

A luxury brand firm in Guildford is looking for a Performance Marketing Manager for a 12-month maternity cover. This role involves managing a £1m+ PPC budget, leading digital advertising campaigns, and optimising performance across multiple channels. Candidates should have a strong B2C marketing background, expertise in PPC, and excellent data analysis skills. The position offers flexible work hours and a vibrant team environment.

Benefits

25 days of holidays plus Bank Holidays

Onsite parking

Flexible start and finish times

Qualifications

• Strong background in Performance Marketing within the B2C landscape.
• Proven expertise in PPC and paid media optimisation.
• Experience with A/B and multivariate testing.

Responsibilities

• Manage and optimise a £1m+ PPC budget.
• Oversee and lead PPC agency performance.
• Analyse performance data to drive strategy.

Skills

Performance Marketing

PPC Optimization

Data Analysis

A/B Testing

Digital Campaign Management

Tools

Google Ads

Google Analytics

GA4

Looker Studio

Job description

Job Description

Performance Marketing Manager – 12 month Fixed Term (Maternity Cover)

Salary circa £65,000 plus benefits

Surrey

3 days office based 2 from home

Flex start and finish times

Parking onsite

Talent Hub are working with a luxury brand, creating memories and providing experiences across the globe. You will be joining a vibrant and talented marketing team, leading on their digital advertising campaigns across multiple platforms, maximising ROI and driving revenue growth.

This 12 month fixed-term role will see you managing a £1m+ Paid Media budget, optimising multi-channel paid media campaigns, and leading their PPC agency to deliver outstanding results. The objective of this position is managing PPC, social media and display advertising campaigns, incorporating data analysis, strategy refinement, campaign execution and optimisation.

We are looking a Performance Marketer with a strong technical skills set in PPC, in-house or agency side with a strong b2C background in Paid Media, digital campaign management from strategy to execution.

You will be able to challenge the status quo, advise on social media and digital best practice, be highly analytical and driven by data. Whilst enjoying time with a fun and supportive marketing team!

Key responsibilities for this Performance Marketing Manager role include:

• Manage and optimise a £1m+ PPC budget to maximise ROI and conversion opportunities.
• Oversee and lead their PPC agency, ensuring continuous performance improvements, driving a consistent volume of quality leads and bookings.
• Execute and refine paid media campaigns across PPC, social, and display channels.
• You will know your CPL’s from your CPM’s and be comfortable digging into data turning this into insight and actions to work with their agency and present internally.
• Analyse performance data (GA4, Looker Studio) to drive strategy.
• Solid understanding of Meta, Youtube and Dislay Ad formats. Develop engaging creative briefs for their in-house studio.
• A/B testing, driving continuous performance improvements.
• Lead and mentor a Social Media Executive to deliver a high-impact content strategy, work with wider Digital Marketing team and senior stakeholders.

What you will need:

• A Strong background in Performance Marketing within the B2C landscape, working for a premium, retail, travel brand.
• Proven expertise in PPC and paid media optimisation across multiple campaigns.
• Advanced skills in A/B and multivariate testing.
• Experience of landing page and CRO optimisations.
• Knowledge of Infinity Call Tracking. Benefical not essentail.
• Experienced in using Google stack, covering Google Ads and Google Analytics.
• Strong analytical skills, confident with data tools and testing strategies.
• Experience of working within a matrix organisation, stakeholder liaison and line management, agency management experience.

Benefits include:-

25 days holidays plus Bank Holidays, onsite parking, accessible also to train links.

flexible start and finished times

3 days office based 2 from home.

We will consider 4 days a week on a pro rata basis.