Performance Marketing Manager

JR United Kingdom; Brighton; Remote; GBP 100,000 - 125,000; Full time

Job summary

A fast-growing wellness company in the UK seeks a Performance Marketing Manager to lead their paid strategy across platforms, focusing on TikTok. The ideal candidate has over 5 years of experience in performance marketing, especially in FMCG or eCommerce. This role is fully remote and offers a competitive performance-based bonus, alongside other perks.

Benefits

Generous performance-based bonus

Monthly virtual socials

Full tech setup provided

30% friends and family discount

Pension plan

Wellbeing support

Qualifications

• 5+ years in performance marketing, ideally within FMCG or eCommerce.
• In-depth experience with TikTok Shop Ads and Ads Manager.
• Confidence with metrics like ROAS, CPA, AOV, CVR, and LTV.

Responsibilities

• Lead full-funnel performance marketing with a focus on TikTok and other channels.
• Shape and execute paid media strategy.
• Analyse performance metrics and report on KPIs.

Skills

Performance marketing experience

Experience with TikTok Shop Ads

Google Ads fluency

Strong analytical skills

Confidence with GA4

Tools

Google Ads

Shopify

GA4

Job description

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Performance Marketing Manager (Paid Social)

UK-wide | Fully remote

Our client is scaling fast and making serious waves in the wellness space. Backed by expert founders and a data-first approach, they’ve carved a loyal customer base through innovation, science-led products, and standout creative. As part of continued growth, they’re now hiring a Performance Marketing Manager to lead their paid strategy—focusing on TikTok and other high-impact channels.

The Performance Marketing Manager will own the end-to-end paid media strategy, manage multi-channel campaigns, and directly influence revenue across TikTok, Google, Meta and beyond.

Role Highlights

• Lead full-funnel performance marketing with a hands-on focus on TikTok, Meta, Google, and Snapchat
• Shape and execute paid media strategy: from creative testing to bid optimisation
• Oversee senior team members and collaborate cross-functionally to ensure messaging cohesion
• Analyse performance metrics, report on KPIs, and scale what works
• Drive innovation through new platform tests and iterative landing page experiments

You Will Need

• 5+ years in performance marketing, ideally within FMCG or eCommerce
• In-depth experience with TikTok Shop Ads, Creator Marketplace, Ads Manager
• Google Ads fluency across Search, Shopping, and YouTube
• Strong grasp of metrics like ROAS, CPA, AOV, CVR, and LTV
• Confidence with tools like GA4, Shopify, Northbeam or Triple Whale

Why You’ll Love It

• 100% remote working across the UK
• Generous performance-based bonus
• Monthly virtual socials and team hangouts
• Laptop, phone, and full tech setup provided
• 30% friends and family discount on products
• Pension plan and wellbeing support via BrightHR
• Access to innovative products and a high-growth team

Apply today to grow your career with a forward-thinking employer committed to equal opportunity.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates