Performance Marketing Executive

CM recruitment; King's Lynn; Hybrid; GBP 35,000 - 38,000; Full time

Job summary

A well-established travel brand in England is seeking a Performance Marketing Executive to enhance their digital acquisition strategy. The ideal candidate will take charge of paid media campaigns on platforms like Google Ads and ensure SEO best practices are implemented. With a salary range of £35k to £38k, this role offers a hybrid working model and significant growth opportunities within a supportive team environment.

Benefits

Travel industry discounts

Supportive team culture

Opportunity for growth

Qualifications

• Minimum of 3 years experience managing paid media campaigns.
• Strong knowledge of Google Ads and Meta Business Suite.
• Solid understanding of SEO principles.

Responsibilities

• Plan and execute paid media campaigns across multiple platforms.
• Manage campaign budgets and audience targeting.
• Conduct A/B testing and performance analysis.

Skills

Analytical thinking

Creative execution

Copywriting skills

Data interpretation

Tools

Google Ads

Meta Business Suite

GA4

Performance tracking tools

Job description

Performance Marketing Executive – Overview

Are you a data-driven digital marketer with a flair for paid media and a passion for travel? We’re working with a well-established travel brand that’s looking to strengthen its online acquisition strategy through targeted, high-performing campaigns. This is a fantastic opportunity to join a dynamic team and make a measurable impact in a fast-paced, customer-focused environment. Salary of £35k to £38k, hybrid working.

Performance Marketing Executive – Role & Responsibilities

As Performance Marketing Executive, you’ll take ownership of paid media campaigns across multiple platforms, driving traffic, conversions, and ROI. You’ll also play a key role in ensuring SEO best practices are implemented across digital content and web infrastructure to support long-term organic growth.

• Planning, executing, and optimising paid campaigns across Google Ads, Meta Business Suite, and other platforms
• Managing campaign budgets, bidding strategies, and audience targeting
• Writing and testing ad copy, headlines, and creative assets to improve CTR and conversion rates
• Creating and managing landing pages, ensuring alignment with campaign objectives
• Conducting A/B testing and performance analysis to refine campaign effectiveness
• Monitoring KPIs such as ROAS, CPA, CTR, and conversion rates using tools like GA4 and Meta Insights
• Ensuring SEO best practices are applied across web content and landing pages
• Performing technical SEO audits and collaborating with developers to implement fixes
• Producing weekly and monthly performance reports with actionable insights
• Staying up to date with digital advertising trends, platform updates, and competitor activity

Performance Marketing Executive – Skills & Experience Required

We’re looking for someone who combines analytical thinking with creative execution and thrives in a results-oriented environment.

• Proven experience managing paid media campaigns, ideally within travel, leisure or e-commerce (minimum of 3 years experience)
• Strong knowledge of Google Ads, Meta Business Suite, and performance tracking tools
• Solid understanding of SEO principles and experience conducting technical audits
• Ability to interpret data and translate insights into actionable strategies
• Excellent written communication and copywriting skills
• Experience with landing page optimisation and A/B testing
• A proactive mindset and ability to manage multiple campaigns simultaneously

Performance Marketing Executive – Additional Information & Key Benefits

• Hybrid working model (2–3 days office-based)
• £3k to £38k depending on experience
• Travel industry discounts and perks
• Supportive team culture with room for growth
• Opportunity to shape paid media and SEO strategy in a growing brand

Please apply for the position of Performance Marketing Executive online or email your cv to [e-mail]