Paid Specialist | Hybrid / Remote | Full-Time | Permanent

Sleeping Giant Media; Remote; GBP 80,000 - 100,000; Full time

Job summary

A progressive digital marketing agency in Folkestone is seeking a Paid Specialist. You will develop paid media strategies, manage campaigns across platforms like Google Ads and Meta Ads, and mentor team members. This full-time role offers a starting salary of £40,000 plus benefits in a hybrid work environment.

Benefits

Benefits package

Flexible working hours

Opportunity for professional growth

Qualifications

• 5+ years of hands-on experience in paid digital advertising.
• Strong understanding of A/B testing best practices for ad creatives.
• Ability to manage, mentor, and develop a team.

Responsibilities

• Develop and execute paid media strategies aligned with client objectives.
• Monitor and optimize campaigns for key performance indicators.
• Lead collaboration with Account Management, SEO, and Data Teams.

Skills

Paid media strategy development

Data analysis

Campaign management

A/B testing

Team leadership

Tools

Google Ads

Search Ads 360

Microsoft Advertising

LinkedIn Ads

Google Analytics

StackAdapt

Job description

Overview

We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Paid Specialist to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.

We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.

About The Role

ROLE: Paid Specialist

DEPARTMENT: Client Delivery - Paid Team

RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.

WORK LOCATION & FLEXIBILITY: Folkestone, Kent. Hybrid/Remote - We’re open to discussing arrangements that work best for you.

DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE: Starting from £40,000 DOE+Benefits.

We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

THE ROLE

• Develop and execute paid media strategies aligned with client objectives across multiple platforms, including Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and programmatic platforms, such as StackAdapt.
• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
• Conduct audience research, keyword analysis, and A/B testing to refine targeting and messaging.
• Manage campaign budgets efficiently to maximise return on investment.
• Lead collaboration with Account Management, SEO and Data Teams to ensure integrated strategies.
• Stay ahead of industry trends, implementing new tools, automation, and AI-driven strategies.
• Provide expert insights and recommendations to improve client performance and contribute to business growth.
• Conduct quality assurance checks and ensure adherence to best practices.
• Mentor and support team members, fostering knowledge-sharing and professional growth.
• Represent the company as a thought leader at industry events and client meetings.

THE PERSON

• Be a data-driven, results-oriented digital marketer with a deep understanding of paid media channels.
• You thrive in a fast-paced environment and are comfortable managing multiple projects while maintaining attention to detail.
• Have strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Are highly organised and able to manage multiple priorities and deadlines effectively.
• Possess excellent problem-solving skills and a proactive approach to overcoming challenges.
• Are a strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
• Have experience in leading, mentoring, and inspiring teams to achieve outstanding results.
• Demonstrate a passion for digital advertising and a drive for continuous learning and improvement.
• Work collaboratively with cross-functional teams while also being comfortable operating independently.

REQUIREMENTS

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Hands-on proficiency in programmatic using StackAdapt, or similar.
• Proven expertise in both lead generation and e-commerce campaigns.
• Proven experience in a fast-paced digital marketing agency environment.
• Google Ads Certification and Facebook Blueprint Certifications (preferred).
• Proficiency in Google Ads Editor.
• Well-versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
• Experience with automation, AI-driven optimisations, and the latest paid media innovations.
• Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
• Excellent written and verbal communication skills.

We know that no candidate will tick every box. If you’re excited about this role and believe you could be a good fit, we encourage you to apply.

AI & INNOVATION

We’re committed to embracing innovation and evolving with the digital landscape and that includes the smart use of AI. We see AI as a tool to enhance our work, not replace it. Whether it’s streamlining processes, uncovering insights, or supporting creativity, we’re always exploring how AI can help us deliver smarter, more effective results for our clients. You don’t need to be an AI expert to work here - just open-minded, curious and willing to experiment. We’ll support you with tools, training and opportunities to learn, so you can confidently engage with AI in a way that enhances your work and adds value to your role. If you’re excited about the future of digital and want to be part of a team that uses technology with purpose and responsibility, you’ll feel right at home.

Other Information

We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.

• Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
• We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
• We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we’ll do everything we can to accommodate your needs.
• Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
• If you’re not sure you’re 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.

If you need to discuss any adjustments, get in touch at [e-mail].

Skills Needed

About The Company

At Sleeping Giant Media, we look for people with curiosity, energy and a genuine desire to grow, both personally and professionally. Whether you’re just starting out or bringing years of experience, we want people who are switched on, motivated and kind.

Above all, you’ll need to wear CAPES, our values that guide how we work and who we hire: Communicator. Accountable. Positive. Effective. Self-Aware.

This is a place for people who want to challenge themselves, learn continuously, support their teammates and make a positive impact, in and out of the office.

Company Culture

Our culture isn’t just written down, it’s lived. We’ve built an environment where people can thrive both professionally and personally. We support each other, celebrate the wins and lift one another up when things get tough.

Our Giants describe the team as kind, welcoming, driven and weirdly obsessed with finding joy in what we do. We’re proud of our squad-led initiatives, like the Green Squad, IDS Squad, and NOT Squad and our people-first approach.

Everyone’s voice matters here. There’s space to speak up, to laugh and to grow. Whatever your role, you’ll be encouraged to bring your whole self to work, do things the right way, and keep getting better. like a true Giant.

Required Criteria

• 5+ years of hands-on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.
• Hands-on proficiency in programmatic using StackAdapt, or similar.
• Proven expertise in both lead generation and e-commerce campaigns.
• Proven experience in a fast-paced digital marketing agency environment.
• Google Ads Certification
• Proficiency in Google Ads Editor.
• Well-versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting, and bid strategies.
• Experience with automation, AI-driven optimisations, and the latest paid media innovations.
• Ability to manage, mentor, and develop a team while maintaining a high standard of execution.
• Excellent written and verbal communication skills.

Desired Criteria

• Facebook Blueprint Certification.
• Excellent written and verbal communication skills.
• Informal or formal qualifications preferred, but not necessary.
• Evidenced passion for working in the digital marketing industry essential.

Closing Date Thursday 4th December, 2025

Contract Type Full-time

Salary Starting from £40,000.00 Yearly